What happens when legacy meets innovation? For Sadguna Masale, it created affordable, high quality spices and spice blends that stand out from the competition. From low- temperature grinding to locks in the aroma, to a state-of-the-art German engineered plant that redefines hygiene, Sadguna is building a new standard for flavour in homes and restaurants across India.
Sadguna Masale
Sadguna Masale is founded by Krishna Kant Dubey, an IIT and IIM graduate with over 30 years of industrial experience. Recognizing that the secret to delicious food lies in superior quality spices, he set out to pro vide affordable, aromatic, flavourful spices to revive authentic Indian flavours with uncompromised quality.
With cutting edge technology and a strong pulse on its target market, Sadguna was easily winning the retail battles in its home territories.
Distributor Discovery & Onboarding
KK Dubey’s sales team was able to explore new distributor leads in new territories from within Badho’s vast network, selecting partners who matched their sales zone, business size, and brand vision.
Tailored Retailer Targeting
By easily targeting retailers by pin-code and category on the Badho platform, Sadguna Masale quickly onboarded 2,000+ retailers, each of whom could access their product info, offers, and ordering tools via the Badho Seller app.
Brand Page & Product Profile
Every brand has a rich, informative brand page on the Badho App, which includes the brand description, product catalogues, brand story, logos, videos, and more. It is like a digital storefront that’s accessible 24/7.
From Buyer App: Retailers can “Request a visit” with Sadguna SEs, leading tobetter conversions
From Seller App: Distributors interested in getting a distributorship with the brand can directly apply from the Seller App, based on the criteria set by the Brand.
Boosting Brand Visibility and Interest
Other than getting organic reach and increased brand visibility, Sadguna Masale was also able to achieve massive traction with the retailers by using multiple high-impact, value added services offered on the Badho platform. Push notifications on new offers, product updates, short videos, eye-catching banners etc increased engagement as well as conversions.
As a result of these combined efforts, Sadguna Masale recorded 243,336 ad impressions, helping it break through the noise and drive strong engagement at the point of sale.
GT Intelligence & Insights
Sadguna has access to real-time dashboards, showing orders, scheme redemptions, and retailer interactions, replacing offline guesswork with data which helped them rebalance SKUs geographically, and plan smarter launches.
Breakthroughs with Badho
400+ high-intent distributor leads identified across key regions.
30+ trusted distribution partners onboarded
7500+ retailers onboarded, giving instant shelf presence.
243,336 ad impressions generated through precision channel marketing.
