Take Charge of General Trade. Own the Market.

General trade isn’t just vast—it’s chaotic.

Getting your brand noticed, ensuring distributors push your products, and ensuring retailers know what you’re offering is a constant uphill battle.

Features

Case Studies

About us

Schedule a demo

Why Your Brand Needs Badho?

Drive growth. Maximize reach. Own the general trade.

Your Message. Delivered.

Forget waiting on traditional channels. With Badho, your offers, schemes, and launches reach 5+ lakh retailers and 7000+ distributors directly.

Data That Drives Growth.

Expand Without Boundaries.

The Badho Edge

With us, your brand doesn’t just participate—it leads:

Unmatched Visibility:

Your brand front and center, visible to the right stakeholders.

Streamlined Distribution:

Skip inefficiencies and reach markets you couldn’t before.

Actionable Insights:

Know the pulse of the market and make smarter, faster decisions.

Ultimate Flexibility:

Whether you’re pushing a new product or running a mega-campaign, Badho gives you the tools to make it happen.

How It Works for Brands

Empowering your brand to lead, connect, and scale effortlessly

Showcase Your Brand.

Your product catalog, offers, and schemes are prominently displayed where retailers and distributors can’t miss them.

Communicate in Real-Time

Launches, discounts, or updates—communicate it all directly without relying on salespeople or manual interventions.

Track and Adapt.

Use our advanced dashboards to monitor sales patterns, distributor engagement, and retailer responses. Adjust your strategies on the go

Grow Like Never Before.

With instant access to new markets, distributors, and lakhs of retailers, Badho ensures your growth is limitless.

The Badho Revolution for Brands

Transforming trade marketing into a measurable growth engine.

Direct Communication, Finally.

Why rely on others to convey your offers or schemes? Push notifications, in-app banners, and personalized messaging ensure your message reaches retailers and distributors loud and clear.

Know What’s Happening, Always.

Scale Made Simple

Frequently asked questions

Everything you need to know about building your career with us

How does Badho ensure my offers reach retailers?

What kind of data do I get on Badho?

Can Badho help me expand into new regions?

What Retailers Say About Badho

We listen attentively to your insights and experiences, valuing each comment as an opportunity to refine and enhance our SaaS solution.

Badho has revolutionized our general trade operations—85% of our business now happens through their platform. Since partnering with Badho, we’ve distributed ₹6 crore worth of rewards to our retailers and distributors and seen a multifold increase in sales. It’s been a game-changer for us.
Suryansh Jain
COO , Kapila Krishi Udhyog
Thanks to Badho, we’ve successfully expanded into tier-1 cities by using their channel marketing tools to identify and onboard new distributors who have helped expand our business. Not only has this driven our market presence, but it has also helped reduce our overall sales costs by 50%. Badho has become a critical part of our growth strategy.
Aman Choudhary
Director Sales, Anmol Industries
Badho has transformed the way we engage with our retailers. With their data-driven insights, we’ve been able to offer targeted rewards, driving loyalty and significantly increasing our channel schemes penetration by 75%. Their platform allows us to incentivize performance effectively, strengthening our relationships with retailers and growing our brand like never before.
Rajesh Mishra
Business Head, Haldiram's