Badho: Reimagining Channel Distribution

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ABOUT US.

At Badho, we simplify and enhance the FMCG supply chain by connecting brands, distributors, and retailers through our user-friendly digital platform. Founded in 2020, our goal is to create an open marketplace where everyone can thrive. We help brands expand their reach, streamline distributors' operations, and give retailers easy access to a diverse range of products. Our commitment to growth, transparency, and collaboration drives us to empower each stakeholder to achieve their full potential.   
Together, we are redefining the future of commerce, one connection at a time.

ABOUT US.

At Badho, we simplify and enhance the FMCG supply chain by connecting brands, distributors, and retailers through our user-friendly digital platform. Founded in 2020, our goal is to create an open marketplace where everyone can thrive. We help brands expand their reach, streamline distributors' operations, and give retailers easy access to a diverse range of products. Our commitment to growth, transparency, and collaboration drives us to empower each stakeholder to achieve their full potential.   
Together, we are redefining the future of commerce, one connection at a time.

ABOUT US.

At Badho, we simplify and enhance the FMCG supply chain by connecting brands, distributors, and retailers through our user-friendly digital platform. Founded in 2020, our goal is to create an open marketplace where everyone can thrive. We help brands expand their reach, streamline distributors' operations, and give retailers easy access to a diverse range of products. Our commitment to growth, transparency, and collaboration drives us to empower each stakeholder to achieve their full potential.   
Together, we are redefining the future of commerce, one connection at a time.

Our Reach

2L +

Retailers

6k +

Distributors

600 +

Brands

₹25 Cr

Worth of Order

Our Mission

At Badho, our mission is to redefine channel distribution through a free, open marketplace that empowers brands, distributors, and retailers alike. We are dedicated to creating a connected ecosystem where every stakeholder can reach their true potential. By providing innovative digital solutions, we enable brands to access new markets, distributors to streamline their operations, and retailers to offer a wider array of products. We believe in fostering growth, transparency, and collaboration, paving the way for a vibrant and inclusive marketplace where everyone thrives.

Our Journey

Badho started with Kapila Krishi Udyog, a cattle feed brand, with the aim to capture secondary sales data and optimize scheme spending. We noticed that distributors handling cattle feed also dealt with other consumer products, this sparked the idea that our solutions could help the entire CPG sector. After talking to many distributors and retailers, we found common problems: time-consuming manual orders, difficulty finding new partners, no system for tracking promotions, and slow payouts. These insights led us to create Badho, a platform designed to solve these issues and make things easier for everyone.

Focus On Your Growth

Our primary focus is on the FMCG sector, encompassing a wide range of products such as spices, staples, food, and beverages. We understand the unique challenges and opportunities within this sector, particularly the significant role of general trade in rural areas, which accounts for 70-75% of our business. Additionally, we cater to the evolving needs of online trade and modern trade, which hold 12-15% and 15-17% market share, respectively...

How We Operate

Badho offers a mobile-based platform that simplifies the purchasing process for retailers and distributors while also onboarding brands to enhance their reach and providing them a way to run Targeted Channel Marketing Schemes right from the APP    Distributors list their brands and products on our platform, making them accessible to retailers who can conveniently place orders through our mobile app.

Focus On Your Growth

How We Operate

Focus On Your Growth

How We Operate

JOIN US TODAY.

With an annual sign-up fee of just ₹25,000 and a per-order charge of ₹25, Badho offers an affordable and effective solution for brands, distributors, and retailers to thrive in a competitive market. Join us on our mission to revolutionize the distribution network and unlock new growth opportunities for your business. Explore Badho today and be a part of the future of trade and distribution.

Join Us