The Badho Story Part 1: Kuch Toh Bada Karna Hai!
The Badho Story Part 1: Kuch Toh Bada Karna Hai!
The Badho Story Part 1: Kuch Toh Bada Karna Hai!
Some ideas are born out of necessity, others from the itch to create something lasting. The story of Badho begins with Saurabh Shivhare, already a successful entrepreneur and founder of Kapila Pashu Ahar, the cattle feed leader in North India. He wasn’t chasing another business, but something transformative powered by technology. That search for “kuch bada karna hai” brought him and Arunima Joshi together, sparking the foundation of Badho.
Unique Features of the Early Vision
Saurabh always thought big. One of his first experiments was mounting LED screens on auto-rickshaws and e-rickshaws, monetized by selling ad space. The idea looked fabulous on paper, the tech was built, and the ecosystem mapped—but external challenges made scaling impossible. Unlike many entrepreneurs who cling on, Saurabh did the harder thing: he let go, keeping the hunger for something bigger alive.
Inside Mumbai’s FMCG Distribution Chain Inspiration
The hunt for the next idea took nights of brainstorming until inspiration came from within Kapila Pashu Ahar’s own distribution network. In the cattle feed industry, barriers to entry are low, and customer loyalty is fragile. Yet, Kapila thrived—not because of a unique product, but because of its deep-rooted distributor relationships passed down through generations. That distribution chain became the blueprint for Badho’s vision.
Challenges That Shaped the Idea
The team realized that money alone couldn’t buy market dominance. Building trust and relationships from scratch would take years. This insight highlighted a gap: distributors had power but lacked tools to strengthen and grow their businesses in a modern way. Bridging that gap became the challenge that Badho set out to solve.
Future-Proofing Through a New Platform
What if there was a platform that empowered distributors instead of replacing them? One that transformed how brands, distributors, and retailers worked together? This question became the seed of Badho. By leveraging existing networks, the team envisioned a solution that could future-proof FMCG distribution through technology, trust, and scale.
Top Distributors & Final Insights
The realization that distribution—not just capital—was the real moat in FMCG led to Badho’s birth. As Saurabh explained, “Just pumping money won’t make you successful. You have to build your own network and relationships.” With this understanding, Badho’s story officially began in Kashipur, laying the foundation for what would later become a retail “kranti.”
