Why Waste Sales Visits When Retailers Can Ask for One? Badho’s Hotline tells you how.
Why Waste Sales Visits When Retailers Can Ask for One? Badho’s Hotline tells you how.
Why Waste Sales Visits When Retailers Can Ask for One? Badho’s Hotline tells you how.
A house party in Gurgaon led to a simple realization—retailers often don’t stock certain brands because no salesperson ever visited them. For customers, it means disappointment. For brands, it means lost sales. Each missed opportunity chips away at revenue, market share, and customer loyalty.
Unique Feature: Request a Visit
Badho turned this gap into an innovation. With Request a Visit, retailers can now call the shots. Instead of waiting for pre-set beat plans, a retailer can log into the Badho app, go to the brand page, and click “Request a Visit.” Suddenly, sales becomes inbound, with retailers actively asking for the brand’s products.
Distribution Chain Reinvented
Traditional distribution relies on fixed beat cycles—sales officers covering 20 outlets a day, most of which don’t even need replenishment. This wastes time, fuel, and manpower. With Badho’s system, retailers flag demand directly. SOs only visit where they’re truly needed, while Badho’s tele-calling team bridges the gap in uncovered areas. The chain becomes leaner, faster, and smarter.
Challenges That Led to Innovation
Fixed beat plans led to inefficiency:
Only 35–40% of visits were productive.
Retailers were forced to wait or switch to competitor brands.
Sales officers felt demotivated after unproductive visits.
These challenges highlighted the need for a tech-enabled, demand-first sales model—and Badho delivered.
Future-Proofing FMCG Sales
The data from Request a Visit isn’t just about order-taking. Every click creates insights into SKU-level demand, regional trends, and retailer behavior. With 20,000 DAUs and 100+ brands onboard, the platform is already generating 2 million opportunities daily. Even a 1% conversion equals 20,000 new orders—a game-changer for scaling without expanding sales teams.
Top Distributors & The Badho Advantage
By marrying tech with traditional sales, Badho ensures distributors and sales officers stay empowered, not replaced. The result:
80% conversion on inbound leads vs. 40% on beat plans.
More sales with the same sales team.
Lower attrition, better morale, and scalable growth.
In a market where distribution is the real moat, Badho’s Request a Visit ensures brands don’t just sell—they sell smarter.
