Tired of Chasing Retailers for Payments
Tired of Chasing Retailers for Payments
Tired of Chasing Retailers for Payments
With credit solutions from Badho Credit, grow your brand confidently. We take care of retailer collections, so you can scale your retail footprint with zero friction.
With credit solutions from Badho Credit, grow your brand confidently. We take care of retailer collections, so you can scale your retail footprint with zero friction.
With credit solutions from Badho Credit, grow your brand confidently. We take care of retailer collections, so you can scale your retail footprint with zero friction.
24%
Increased Order Volume
24%
Increased Order Volume
24%
Increased Order Volume
45%
Greater Outlet Universe
45%
Greater Outlet Universe
45%
Greater Outlet Universe
32%
Jump in Order Fulfilment
32%
Jump in Order Fulfilment
32%
Jump in Order Fulfilment
58%
Hike in Repeat Orders
58%
Hike in Repeat Orders
28%
Boost in Range Selling
28%
Boost in Range Selling
58%
Hike in Repeat Orders
58%
Hike in Repeat Orders
28%
Boost in Range Selling
28%
Boost in Range Selling

If You Are an FMCG Brand, this Might Sound Familiar
You've worked hard to build a growing footprint. Your product has demand. Retailers want to stock it, BUT:
Limited Retailer Liquidity?
Retailers can't afford to buy more stock - even when demand exists
Distribution Hesitation?
Your distributors hesitate to extend credit without guarantees.
Payment Defaults?
Retailers default on payments, burning bridges and budgets.
Market Expansion Risks?
Expanding to new markets feels risky when working capital is stuck in old ones.
Resource Drain?
Your team spends more time chasing payments than planning for growth.
But What If That Changed?

Pre-Paid Orders
What if every order was paid for before it was shipped?

Unlocked Liquidity
What if lack of liquidity didn’t hold your retailers back?

Growth Engine
What if credit became a growth engine, not a gamble?


Pre-Paid Orders
What if every order was paid for before it was shipped?
Unlocked Liquidity
What if lack of liquidity didn’t hold your retailers back?


Growth Engine
What if credit became a growth engine, not a gamble?


That is the power of Badho Credit!
That is the power of Badho Credit!
________________
What is Badho Credit?
Badho Credit is a plug-and-play embedded lending solution tailored for FMCG brands. With it, you can extend digital credit to retailers without taking on the risks of lending, recovery, or delayed payments.
Badho Credit is a plug-and-play embedded lending solution tailored for FMCG brands. With it, you can extend digital credit to retailers without taking on the risks of lending, recovery, or delayed payments.
How Does Badho Credit Work?
How Does Badho Credit Work?


Retailer Places Order
The retailer places an order via the Badho platform.


Credit Eligibility Check
Our system instantly checks credit eligibility using real-time data models (purchase history, repayment patterns, and more).



Credit Applied at Checkout
The available credit is applied at checkout – with zero paperwork or manual approvals.



Distributor Fulfills Order
The distributor gets the order and fulfills it




Brand Gets Paid Upfront
You get paid upfront by Badho Credit




Retailer Repays via App
The retailer repays us in predefined, flexible terms via the Badho app

Retailer Repays via App
The retailer repays us in predefined, flexible terms via the Badho app.


Brand Gets Paid Upfront
You get paid upfront by Badho Credit.


Distributor Fulfills Order
The distributor gets the order and fulfils the order.


Retailer Places Order
The retailer places an order via the Badho platform




Credit Eligibility Check
Our system checks credit eligibility using real-time data models






Credit Applied at Checkout
Available credit is applied with zero paperwork or manual approvals


Distributor Fulfills Order
The distributor gets the order and fulfills it




Brand Gets Paid Upfront
You get paid upfront by Badho Credit




Retailer Repays via App
The retailer repays us in predefined, flexible terms via the Badho app
Badho Credit For Retailers
Badho Credit For Retailers
More Power in Every Purchase
More Power in Every Purchase

Instant Credit Access
Instant Credit Access
No cumbersome applications. Just seamless buying power.
No cumbersome applications. Just seamless buying power.

Higher Cash Flow
Higher Cash Flow
Stock up without straining working capital.
Stock up without straining working capital.

Flexible Repayment
Flexible Repayment
Defined repayment windows align with natural sales cycles.
Defined repayment windows align with natural sales cycles.

Higher Range Selling
Higher Range Selling
Try new categories without upfront risk.
Try new categories without upfront risk.

All-in-One Experience
All-in-One Experience
Orders, credit, payments - everything managed in the Badho app.
Orders, credit, payments - everything managed in the Badho app.

No Margin Cuts
No Margin Cuts
Unlike distributors, Badho doesn’t eat into retailer margins for deferred payment.
Unlike distributors, Badho doesn’t eat into retailer margins for deferred payment.

Build Credit History
Build Credit History
Formal lending helps unlock future financial inclusion.
Formal lending helps unlock future financial inclusion.
The Badho Credit For Brands
Less Chasing, More Scaling
Zero Collection Hassles
Get paid upfront for every order, while we handle the retailer collections for you.
Scale Your D2R Flywheel
Expand Smarter, Faster
Accelerate Shelf Trials, Unlock New Categories
Streamline Operations
Eliminate Last Mile Bottlenecks
Built for Bharat

Zero Collection Hassles
Get paid upfront for every order, while we handle the retailer collections for you.
Scale Your D2R Flywheel
Expand Smarter, Faster
Accelerate Shelf Trials, Unlock New Categories
Streamline Operations
Eliminate Last Mile Bottlenecks
Built for Bharat

Zero Collection Hassles
Get paid upfront for every order, while we handle the retailer collections for you.
Scale Your D2R Flywheel
Expand Smarter, Faster
Accelerate Shelf Trials, Unlock New Categories
Streamline Operations
Eliminate Last Mile Bottlenecks
Built for Bharat

Badho Credit For Distributors
Badho Credit For Distributors
More Orders, Less Headache

Zero Pressure on Collections
Focus on fulfilment, not following up on payments.

More Orders, Bigger Cart Size
Retailers buy more when credit isn’t a constraint.


Stronger Retailer Relationships
Everyone wins - brand, retailer, and distributor alike.


Smarter Liquidity
Increased throughput means better stock turnover and cash flow.

Wider Reach
Serve retailers beyond your usual territory without fear of delayed payments.

Stronger Retailer Relationships
Everyone wins - brand, retailer, and distributor alike.

Smarter Liquidity
Increased throughput means better stock turnover and cash flow.
Join Our Network of 1000+ Brands
Join Our Network of 1000+ Brands
Join Our Network of 1000+ Brands
Support: +91-7074747070
For brand related queries: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Company
Support: +91-7074747070
For brand related queries: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Support: +91-7074747070
For brand related queries: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015