Tired of Chasing Payments Instead of Growing Your Brand?
Tired of Chasing Payments Instead of Growing Your Brand?
Tired of Chasing Payments Instead of Growing Your Brand?
With credit solutions from Badho Credit, grow your brand confidently. We take care of retailer collections, so you can scale your retail footprint with zero friction.
With credit solutions from Badho Credit, grow your brand confidently. We take care of retailer collections, so you can scale your retail footprint with zero friction.
With credit solutions from Badho Credit, grow your brand confidently. We take care of retailer collections, so you can scale your retail footprint with zero friction.
24%
Order Volume
24%
Order
Volume
24%
Order Volume
45%
Outlet Universe
45%
Outlet
Universe
45%
Outlet Universe
32%
Order Fulfilment
32%
Order
Fulfilment
32%
Order Fulfilment
58%
Repeat Orders
58%
Repeat Orders
28%
Range Selling
28%
Range Selling
58%
Repeat
Orders
58%
Repeat
Orders
28%
Range
Selling
28%
Range
Selling
If You Are an FMCG Brand, this Might Sound Familiar
You've worked hard to build a growing footprint. Your product has demand. Retailers want to stock it, BUT:
Resource Drain
Your team spends more time chasing payments than planning for growth
Limited Retailer Liquidity
Retailers can't afford to buy more stock - even when demand exists
Distributor Hesitation
Distributors hesitate to extend credit without guarantees
Payment Defaults
Retailers default on payments, burning bridges and budgets
Market Expansion Risks
Expanding to new markets feels risky when working capital is stuck
Resource Drain
Your team spends more time chasing payments than planning for growth
Limited Retailer Liquidity
Retailers can't afford to buy more stock - even when demand exists
Distributor Hesitation
Distributors hesitate to extend credit without guarantees
Payment Defaults
Retailers default on payments, burning bridges and budgets
Market Expansion Risks
Expanding to new markets feels risky when working capital is stuck
But What If That Changed?
Pre-Paid Orders
What if every order was paid for before it was shipped?
Unlocked Liquidity
What if lack of liquidity didn’t hold your retailers back?
Pre-Paid Orders
What if every order was paid for before it was shipped?
Growth Engine
Unlocked Liquidity
What if credit became a growth engine, not a gamble?
What if every order was paid for before it was shipped?
Growth Engine
What if credit became a growth engine, not a gamble?
That is the power of Badho Credit!
That is the power of Badho Credit!
_______
What is Badho Credit?
Badho Credit is a plug-and-play embedded lending solution tailored for FMCG brands. With it, you can extend digital credit to retailers without taking on the risks of lending, recovery, or delayed payments.
Badho Credit is a plug-and-play embedded lending solution tailored for FMCG brands. With it, you can extend digital credit to retailers without taking on the risks of lending, recovery, or delayed payments.
How Does Badho Credit Work?
How Does Badho Credit Work?
Let's say you are the maker of Bumbaiya Zeera, a fast-growing beverage brand:
Let's say you are the maker of Bumbaiya Zeera, a fast-growing beverage brand:
Retailer Places Order
The retailer places an order via the Badho platform
Credit Eligibility Check
Our system checks credit eligibility using real-time data models
Credit Applied at Checkout
Available credit is applied with zero paperwork or manual approvals
Distributor Fulfills Order
The distributor gets the order and fulfills it
Brand Gets Paid Upfront
You get paid upfront by Badho Credit
Retailer Repays via App
The retailer repays us in predefined, flexible terms via the Badho app
Distributor Fulfills Order
The distributor gets the order and fulfills it
Brand Gets Paid Upfront
You get paid upfront by Badho Credit
Retailer Repays via App
The retailer repays us in predefined, flexible terms via the Badho app
Retailer Places Order
The retailer places an order via the Badho platform
Credit Eligibility Check
Our system checks credit eligibility using real-time data models
Credit Applied at Checkout
Available credit is applied with zero paperwork or manual approvals
Distributor Fulfills Order
The distributor gets the order and fulfills it
Brand Gets Paid Upfront
You get paid upfront by Badho Credit
Retailer Repays via App
The retailer repays us in predefined, flexible terms via the Badho app
Badho Credit For Retailers
Badho Credit For Retailers
More Power in Every Purchase
More Power in Every Purchase
Instant Credit Access
No cumbersome applications. Just seamless buying power.
Higher Cash Flow
Stock up without straining working capital.
Flexible Repayment
Defined repayment windows align with natural sales cycles.
Higher Range Selling
Try new categories without upfront risk.
All-in-One Experience
Orders, credit, payments - everything managed in the Badho app.
No Margin Cuts
Unlike distributors, Badho doesn’t eat into retailer margins for deferred payment.
Instant Credit Access
No cumbersome applications. Just seamless buying power.
Higher Cash Flow
Stock up without straining working capital.
Flexible Repayment
Defined repayment windows align with natural sales cycles.
Higher Range Selling
Try new categories without upfront risk.
All-in-One Experience
Orders, credit, payments - everything managed in the Badho app.
No Margin Cuts
Unlike distributors, Badho doesn’t eat into retailer margins for deferred payment.
Build Credit History
Formal lending helps unlock future financial inclusion.
The Badho Credit For Brands
Less Chasing, More Scaling
Zero Collection Hassles
Get paid upfront for every order, while we handle the retailer collections for you.
Scale Your D2R Flywheel
Expand Smarter, Faster
Accelerate Shelf Trials, Unlock New Categories
Streamline Operations
Eliminate Last Mile Bottlenecks
Built for Bharat
Zero Collection Hassles
Get paid upfront for every order, while we handle the retailer collections for you.
Scale Your D2R Flywheel
Expand Smarter, Faster
Accelerate Shelf Trials, Unlock New Categories
Streamline Operations
Eliminate Last Mile Bottlenecks
Built for Bharat
Zero Collection Hassles
Get paid upfront for every order, while we handle the retailer collections for you.
Scale Your D2R Flywheel
Expand Smarter, Faster
Accelerate Shelf Trials, Unlock New Categories
Streamline Operations
Eliminate Last Mile Bottlenecks
Built for Bharat
Badho Credit For Distributors
Badho Credit For Distributors
More Orders, Less Headache
More Orders, Less Headache
Zero Pressure on Collections
Focus on fulfilment, not following up on payments.
More Orders, Bigger Cart Size
Retailers buy more when credit isn’t a constraint.
Stronger Retailer Relationships
Everyone wins - brand, retailer, and distributor alike.
Smarter Liquidity
Increased throughput means better stock turnover and cash flow.
Wider Reach
Serve retailers beyond your usual territory without fear of delayed payments.
Stronger Retailer Relationships
Everyone wins - brand, retailer, and distributor alike.
Smarter Liquidity
Increased throughput means better stock turnover and cash flow.
Power Your Next Wave of Distribution Growth
Power Your Next Wave of Distribution Growth
Power Your Next Wave of Distribution Growth
Tel: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Tel: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Tel: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015