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Badho vs TradeIndia

TradeIndia is a B2B listing and lead generation platform that helps businesses across industries showcase their products and connect with potential buyers.

Badho is a mobile-first B2B marketplace that empowers FMCG brands to digitally engage retailers and distributors across the general trade ecosystem.

Offers full visibility into sales execution, distributor performance, and scheme redemption

Helps brands strengthen their own GT channel

Enables personalized targeting and segmentation of retailers based on performance or geography

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Feature comparison

See the key features Badho has that TradeIndia doesn't offer.

Features

Badho

TradeIndia

Core Focus

Channel marketing + distribution enablement

✅ B2B lead-gen & listings marketplace

Direct Retailer Access

✅ Yes - 10 lakh+ active retailers via app

❌ Large SME base, but mostly buyer inquiries—not direct retailer access

Distributor Discovery

✅With matching, onboarding, and tracking

❌ Not applicable

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

❌Not available

Integrated Order System

✅Orders go directly to channel partners

❌Not available

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

❌ No credit mechanism

Retail Intelligence

✅ Real-time product movement & scheme data

✅ Minimal – lead tracking, inquiry data only

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

❌ Not applicable

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

❌ No

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌ No fulfillment model (informational only)

Time to Value for Brands

1–3 days

1–2 days

Distributor Sensitivity

✅ Fully distributor-friendly

✅functions only as B2B lead generation/listing

DMS

✅ Yes Integration Available

❌ No

SFA

✅ Yes Integration Available

Internal SFA App only for employees, not available publicly

Request a Salesperson Visit

✅ Yes Available

❌ No

Channel Marketing

✅ Yes Available

❌ No

Retailer Access

✅ Yes - 10 lakh+ active retailers via app

❌ Large SME base, but mostly buyer inquiries—not direct retailer access

Distributor Discovery

✅With matching, onboarding, and tracking

❌ Not applicable

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

❌Not available

Integrated Order System

✅Orders go directly to channel partners

❌Not available

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

❌ No credit mechanism

Retail Intelligence

✅ Real-time product movement & scheme data

✅ Minimal – lead tracking, inquiry data only

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

❌ Not applicable

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

❌ No

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌ No fulfillment model (informational only)

Time to Value for Brands

1–3 days

1–2 days

Distributor Sensitivity

✅ Fully distributor-friendly

✅functions only as B2B lead generation/listing

DMS

✅ Yes Integration Available

❌ No

SFA

✅ Yes Integration Available

Internal SFA App only for employees, not available publicly

Request a Salesperson Visit

✅ Yes Available

❌ No

Channel Marketing

✅ Yes Available

❌ No

WHY CHOOSE BADHO?

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.