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Badho vs Bizom

Bizom is a retail intelligence platform that helps FMCG companies digitize their supply chain and improve sales force productivity through data and automation.

Badho is a mobile-first B2B commerce platform that enables brands to digitize their existing distributor and retailer networks without replacing them.

Focuses on enabling transactions, not just tracking them

Facilitates direct ordering by retailers through an app-based interface

Strengthens brand-distributor-retailer engagement without requiring heavy tech adoption

Offers real-time visibility across order flow and scheme execution

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Feature comparison

See the key features Badho has that Bizom doesn't offer.

Features

Badho

Bizom

Core Focus

Channel marketing + distribution enablement

Retail intelligence & sales ecosystem for FMCG brands & distributors

Direct Retailer Access

✅ Yes - 10 lakh+ active retailers via app

✅over 7.5 million kirana stores through network of FMCG brands and distributors

Distributor Discovery

✅With matching, onboarding, and tracking

✅ Supports distributor management via DMS

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

✅ Includes analytics-driven trade promotion capabilities

Integrated Order System

✅Orders go directly to channel partners

✅ Enables order capture via retailer app

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

❌ No embedded credit

Retail Intelligence

✅ Real-time product movement & scheme data

✅ 360° visibility & real-time market insights

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

✅ Distributor dashboards with analytics, SFA & DMS

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

✅ smart targeting & scheme execution engine

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌ Software enabler—brands/distributors manage fulfillment

Time to Value for Brands

1–3 days

1–2 weeks (Requires internal brand coordination)

Distributor Sensitivity

✅ Fully distributor-friendly

✅ Distributor-compatible

DMS

✅ Yes Integration Available

✅ Yes

SFA

✅ Yes Integration Available

✅ Yes

Request a Salesperson Visit

✅ Yes Available

❌ No retailer-facing "Request a salesperson visit" feature

Retailer Access

✅ Yes - 10 lakh+ active retailers via app

✅over 7.5 million kirana stores through network of FMCG brands and distributors

Distributor Discovery

✅With matching, onboarding, and tracking

✅ Supports distributor management via DMS

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

✅ Includes analytics-driven trade promotion capabilities

Integrated Order System

✅Orders go directly to channel partners

✅ Enables order capture via retailer app

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

❌ No embedded credit

Retail Intelligence

✅ Real-time product movement & scheme data

✅ 360° visibility & real-time market insights

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

✅ Distributor dashboards with analytics, SFA & DMS

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

✅ smart targeting & scheme execution engine

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌ Software enabler—brands/distributors manage fulfillment

Time to Value for Brands

1–3 days

1–2 weeks (Requires internal brand coordination)

Distributor Sensitivity

✅ Fully distributor-friendly

✅ Distributor-compatible

DMS

✅ Yes Integration Available

✅ Yes

SFA

✅ Yes Integration Available

✅ Yes

Request a Salesperson Visit

✅ Yes Available

❌ No retailer-facing "Request a salesperson visit" feature

Channel Marketing

✅ Yes Available

✅ Yes, on a limited scale

Channel Marketing

✅ Yes Available

✅ Yes, on a limited scale

WHY CHOOSE BADHO?

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.