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Badho vs IndiaMART

IndiaMART is a basic listing and lead-gen platform.

Badho is a B2B marketplace offered as a mobile-based application that connects retailers, distributors, and brands in the general trade landscape.

Discover & onboard verified distributors

Execute schemes & set margins

Real-time retailer access

Integrated ordering with fulfilment tracking

Enable credit for easy ordering

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Feature comparison

See the key features Badho has that IndiaMart doesn't offer.

Features

Badho

IndiaMART

Core Focus

Channel marketing + distribution enablement

Lead generation marketplace

Direct Retailer Access

✅ Yes - 10 lakh+ active retailers via app

❌No retailer network

Distributor Discovery

✅With matching, onboarding, and tracking

But only listing-based

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

❌Not available

Integrated Order System

✅Orders go directly to channel partners

❌No order or fulfillment tracking

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

❌No financing

Retail Intelligence

✅ Real-time product movement & scheme data

❌No visibility or analytics

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

❌No tech stack

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

❌No such mechanism

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌ No fulfillment- listing-only marketplace

Time to Value for Brands

1–3 days

1–2 days (Simple listing, but not for scheme activation)

Distributor Sensitivity

✅ Fully distributor-friendly

Neutral; no direct role in FMCG distribution model

DMS

✅ Yes Integration Available

❌ No

SFA

✅ Yes Integration Available

Internal SFA App only for employees, not available publicly

Request a Salesperson Visit

✅ Yes Available

❌ No

Channel Marketing

✅ Yes Available

❌ No

Retailer Access

✅ Yes - 10 lakh+ active retailers via app

❌No retailer network

Distributor Discovery

✅With matching, onboarding, and tracking

But only listing-based

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

❌Not available

Integrated Order System

✅Orders go directly to channel partners

❌No order or fulfillment tracking

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

❌No financing

Retail Intelligence

✅ Real-time product movement & scheme data

❌No visibility or analytics

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

❌No tech stack

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

❌No such mechanism

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌ No fulfillment- listing-only marketplace

Time to Value for Brands

1–3 days

1–2 days (Simple listing, but not for scheme activation)

Distributor Sensitivity

✅ Fully distributor-friendly

Neutral; no direct role in FMCG distribution model

DMS

✅ Yes Integration Available

❌ No

SFA

✅ Yes Integration Available

Internal SFA App only for employees, not available publicly

Request a Salesperson Visit

✅ Yes Available

❌ No

Channel Marketing

✅ Yes Available

❌ No

WHY CHOOSE BADHO?

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.