Features

Schedule a demo

Features

Case Studies

About us

Schedule a demo

Badho vs FieldAssist

FieldAssist is a SaaS-based SFA solution focused on automating field sales operations for FMCG brands.

Badho is a mobile-based B2B marketplace built to digitize brand-distributor-retailer commerce in the general trade supply chain.

Goes beyond SFA, enables real-time commerce and scheme execution

Allows brands define and deploy trade schemes with built-in order-based flexibility

Provides a complete commerce loop, from scheme creation to retailer ordering to fulfilment visibility

Focuses on driving actual order flow

Schedule a demo

Feature comparison

See the key features Badho has that FieldAssist doesn't offer.

Features

Badho

FieldAssist

Core Focus

Channel marketing + distribution enablement

Full RTM: SFA + DMS + Retail Connect for CPG brands & distribution

Direct Retailer Access

✅ Yes - 10 lakh+ active retailers via app

❌ No, only has access to 7.5 M+ outlets via 100k sales user

Distributor Discovery

✅With matching, onboarding, and tracking

✅ Deep DMS features: claim settlement, distributor nodes

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

✅ Via field/retail connect, sales modules, quick viz

Integrated Order System

✅Orders go directly to channel partners

✅ Supports order processing via Van Sales & FA App modules

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

❌ Not a lender—focuses on visibility and process automation

Retail Intelligence

✅ Real-time product movement & scheme data

✅ Advanced Analytics, AI-powered RTM insights

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

✅ Full-featured DMS, order, claim, attendance modules

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

✅ deep integration with order & claim flows

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌ Tool provider to brands/distributors (doesn’t manage logistics)

Time to Value for Brands

1–3 days

1–2 weeks (Needs field team onboarding & integration)

Distributor Sensitivity

✅ Fully distributor-friendly

✅ Integrates with distributor DMS

DMS

✅ Yes Integration Available

✅ Yes

SFA

✅ Yes Integration Available

✅ Yes

Request a Salesperson Visit

✅ Yes Available

❌ No retailer-facing "Request a salesperson visit" feature

Retailer Access

✅ Yes - 10 lakh+ active retailers via app

❌ No, only has access to 7.5 M+ outlets via 100k sales user

Distributor Discovery

✅With matching, onboarding, and tracking

✅ Deep DMS features: claim settlement, distributor nodes

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

✅ Via field/retail connect, sales modules, quick viz

Integrated Order System

✅Orders go directly to channel partners

✅ Supports order processing via Van Sales & FA App modules

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

❌ Not a lender—focuses on visibility and process automation

Retail Intelligence

✅ Real-time product movement & scheme data

✅ Advanced Analytics, AI-powered RTM insights

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

✅ Full-featured DMS, order, claim, attendance modules

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

✅ deep integration with order & claim flows

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌ Tool provider to brands/distributors (doesn’t manage logistics)

Time to Value for Brands

1–3 days

1–2 weeks (Needs field team onboarding & integration)

Distributor Sensitivity

✅ Fully distributor-friendly

✅ Integrates with distributor DMS

DMS

✅ Yes Integration Available

✅ Yes

SFA

✅ Yes Integration Available

✅ Yes

Request a Salesperson Visit

✅ Yes Available

❌ No retailer-facing "Request a salesperson visit" feature

Channel Marketing

✅ Yes Available

❌ No

Channel Marketing

✅ Yes Available

❌ No

WHY CHOOSE BADHO?

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.