Features

Schedule a demo

Features

Case Studies

About us

Schedule a demo

Badho vs SalesCode.ai

Salescode.ai is a next-gen SFA and analytics platform focused on automating field execution and sales team productivity in the CPG sector.

Badho is a mobile-first B2B commerce platform built to digitize general trade operations by connecting brands, distributors, and retailers through a unified ordering and scheme engine.

Goes beyond salesforce automation

Allows brands to launch flexible, order-linked trade schemes via their own GT network

Built for commerce-led outcomes, not just for sales team enablement or reporting automation

Doesn’t require field force dependency

Schedule a demo

Feature comparison

See the key features Badho has that SalesCode.ai doesn't offer.

Features

Badho

SalesCode.ai

Core Focus

Channel marketing + distribution enablement

AI-powered SFA + intelligent eB2B order platform

Direct Retailer Access

✅ Yes - 10 lakh+ active retailers via app

❌no own access but connects to retailers via mobile (app, WhatsApp, PWA)

Distributor Discovery

✅With matching, onboarding, and tracking

✅ Fully integrated — connects channel partners, no separate DMS operator

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

✅ Yes — supports intelligent incentives

Integrated Order System

✅Orders go directly to channel partners

✅ Orders placed via app/WhatsApp with intelligent product baskets

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

✅third-party financial providers

Retail Intelligence

✅ Real-time product movement & scheme data

✅ AI-powered insights

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

✅ Dashboards with AI tasks, incentives, order history

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

✅ order-linked incentives

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌fulfillment is handled by existing distributor channels

Time to Value for Brands

1–3 days

Distributor Sensitivity

✅ Fully distributor-friendly

✅ Distributor-compatible

DMS

✅ Yes Integration Available

✅ AI-Powered next-gen DMS

SFA

✅ Yes Integration Available

✅ Yes

Request a Salesperson Visit

✅ Yes Available

❌ No retailer-facing "Request a salesperson visit" feature

Channel Marketing

✅ Yes Available

❌ No

Retailer Access

✅ Yes - 10 lakh+ active retailers via app

❌no own access but connects to retailers via mobile (app, WhatsApp, PWA)

Distributor Discovery

✅With matching, onboarding, and tracking

✅ Fully integrated — connects channel partners, no separate DMS operator

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

✅ Yes — supports intelligent incentives

Integrated Order System

✅Orders go directly to channel partners

✅ Orders placed via app/WhatsApp with intelligent product baskets

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

✅third-party financial providers

Retail Intelligence

✅ Real-time product movement & scheme data

✅ AI-powered insights

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

✅ Dashboards with AI tasks, incentives, order history

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

✅ order-linked incentives

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌fulfillment is handled by existing distributor channels

Time to Value for Brands

1–3 days

Distributor Sensitivity

✅ Fully distributor-friendly

✅ Distributor-compatible

DMS

✅ Yes Integration Available

✅ AI-Powered next-gen DMS

SFA

✅ Yes Integration Available

✅ Yes

Request a Salesperson Visit

✅ Yes Available

❌ No retailer-facing "Request a salesperson visit" feature

Channel Marketing

✅ Yes Available

❌ No

WHY CHOOSE BADHO?

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.