Struggling with Retailers who Ghost You After the 1st Order?
Struggling with Retailers who Ghost You After the 1st Order?
Struggling with Retailers who Ghost You After the 1st Order?
With Brand Points from Badho, hook them early with a smart reward loop that builds a habit of repeat purchase and brand loyalty.
With Brand Points from Badho, hook them early with a smart reward loop that builds a habit of repeat purchase and brand loyalty.
With Brand Points from Badho, hook them early with a smart reward loop that builds a habit of repeat purchase and brand loyalty.



D%
Redeeming Cash points before expiry
78%
Redeeming Cash points before expiry
78%
Redeeming Cash points before expiry
Real-Time Sales Insights
2X
Improvement in Average Visit time
2X
Improvement in Average Visit time
2X
Improvement in Average Visit time
Real-Time Sales Insights
32%
Increase in Repeat Orders
32%
Increase in Repeat Orders
32%
Increase in Repeat Orders
Real-Time Sales Insights
41%
Increase in Schemes Effectiveness
41%
Increase in Schemes Effectiveness
41%
Increase in Schemes Effectiveness
Real-Time Sales Insights
27%
Increase in Monthly Revenue
27%
Increase in Monthly Revenue
27%
Increase in Monthly Revenue
Real-Time Sales Insights
78%
Redeeming Cash points before expiry
2X
Improvement in Average Visit time
Are retailers dropping off after placing their 1st order with your brand?
You are not the only one with this problem.
For most brands, booking a new retailer’s 1st order is like winning a gold medal in a relay race. But what happens after that? We expect the salesmen to continue that relationship on auto pilot. But it doesn’t always happen.





Retailers vanish after the first few orders. They switch to a cheaper MRP product, get wooed by another brand or simply forget your brand in a cluttered market.
Despite putting in money on a sales team, building attractive schemes etc, there’s no guarantee that a retailer will come back.
But Brand Points from Badho puts a new spin in winning retailer loyalty!
But Brand Points from Badho puts a new spin in winning retailer loyalty!
What are Brand Points?
What are Brand Points?
Brand Points is a cashback-like rewards mechanism but so much more. Built for India’s fragmented, low-loyalty retail market, it’s a smart retention engine on the Badho app, designed to attract, create loyalty and build lasting relationships with thousands of retailers that keep your brand. It can be used only when a retailer places his next order of your brands.
Brand Points is a cashback-like rewards mechanism but so much more. Built for India’s fragmented, low-loyalty retail market, it’s a smart retention engine on the Badho app, designed to attract, create loyalty and build lasting relationships with thousands of retailers that keep your brand. It can be used only when a retailer places his next order of your brands.



4 Ways of Deploying Badho's Brand Points
First Order Bonus
To remove onboarding barrier E.g. Give ₹100 Brand Cash on first-ever order
Order-Based Rewards
Repeat Purchase Bonus
Engagement Campaigns

First Order Bonus
To remove onboarding barrier E.g. Give ₹100 Brand Cash on first-ever order
Order-Based Rewards
Repeat Purchase Bonus
Engagement Campaigns

First Order Bonus
To remove onboarding barrier E.g. Give ₹100 Brand Cash on first-ever order
Order-Based Rewards
Repeat Purchase Bonus
Engagement Campaigns

How does Brand Points Work?



Reward on First Order
Give retailers a bonus when they place their very first order.






Extra Points on Bigger Orders
Offer more Brand Points when retailers place larger orders.






Bonus for Repeat Orders
Keep retailers coming back by giving rewards on every few orders.






Fun Challenges & Campaigns
Run exciting offers like “Order 5 times this month to win extra points.”

Reward on First Order
Give retailers a bonus when they place their very first order.


Extra Points on Bigger Orders
Offer more Brand Points when retailers place larger orders.


Bonus for Repeat Orders
Keep retailers coming back by giving rewards on every few orders.


Fun Challenges & Campaigns
Run exciting offers like “Order 5 times this month to win extra points.”
How does Brand Points Benefit
FMCG Brands?

Build Loyalty
Turn new buyers into regular retailers

Boost Order Value
Reward higher spends with more points

Promote Key SKUs
Push new or slow-moving products

Control Usage
Set expiry, limits, and rules easily

Track Results
See real-time impact and ROI

Run Micro Campaigns
Launch fast, targeted offers anytime


Control Usage
Set expiry, limits, and rules easily


Track Results
See real-time impact and ROI


Run Micro Campaigns
Launch fast, targeted offers anytime
Why is Brand Points Better than Traditional Reward Mechanism in Kirana Retail?
Why is Brand Points Better than Traditional Reward Mechanism in Kirana Retail?
Why is Brand Points Better than Traditional Reward Mechanism in Kirana Retail?
Brand Cash By Badho
Brand Cash By Badho
Traditional
Schemes
Traditional
Schemes
Redemption
Redemption
Fully digital
Fully digital
Manual and delayed
Manual and delayed
Control
Control
Brand-defined
Brand-defined
Often flat or open
Often flat or open
Spend Efficiency
Spend Efficiency
Post-sale trigger
Post-sale trigger
Pre-spend waste
Pre-spend waste
Loyalty
Loyalty
Brand-specific
Brand-specific
Price-focused
Price-focused
Reporting
Reporting
Live dashboard
Live dashboard
Manual reports
Manual reports
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Tel: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Company
Tel: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Company
Tel: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015