Struggling with Retailers who Ghost You After the 1st Order?

Struggling with Retailers who Ghost You After the 1st Order?

Struggling with Retailers who Ghost You After the 1st Order?

With Brand Points from Badho, hook them early with a smart reward loop that builds a habit of repeat purchase and brand loyalty.

With Brand Points from Badho, hook them early with a smart reward loop that builds a habit of repeat purchase and brand loyalty.

With Brand Points from Badho, hook them early with a smart reward loop that builds a habit of repeat purchase and brand loyalty.

App Dashboard
App Dashboard
App Dashboard

D%

Redeeming Cash points before expiry

78%

Redeeming Cash points before expiry

78%

Redeeming Cash points before expiry

Real-Time Sales Insights

2X

Improvement in Average Visit time

2X

Improvement in Average Visit time

2X

Improvement in Average Visit time

Real-Time Sales Insights

32%

Increase in Repeat Orders

32%

Increase in Repeat Orders

32%

Increase in Repeat Orders

Real-Time Sales Insights

41%

Increase in Schemes Effectiveness

41%

Increase in Schemes Effectiveness

41%

Increase in Schemes Effectiveness

Real-Time Sales Insights

27%

Increase in Monthly Revenue

27%

Increase in Monthly Revenue

27%

Increase in Monthly Revenue

Real-Time Sales Insights

78%

Redeeming Cash points before expiry

2X

Improvement in Average Visit time

Are retailers dropping off after placing their 1st order with your brand?

You are not the only one with this problem.

For most brands, booking a new retailer’s 1st order is like winning a gold medal in a relay race. But what happens after that? We expect the salesmen to continue that relationship on auto pilot. But it doesn’t always happen.

Retailers vanish after the first few orders. They switch to a cheaper MRP product, get wooed by another brand or simply forget your brand in a cluttered market.

Despite putting in money on a sales team, building attractive schemes etc,  there’s no guarantee that a retailer will come back.

But Brand Points from Badho puts a new spin in winning retailer loyalty!

But Brand Points from Badho puts a new spin in winning retailer loyalty!

What are Brand Points?

What are Brand Points?

Brand Points is a cashback-like rewards mechanism but so much more. Built for India’s fragmented, low-loyalty retail market, it’s a smart retention engine on the Badho app, designed to attract, create loyalty and build lasting relationships with thousands of retailers that keep your brand.  It can be used only when a retailer places his next order of your brands.

Brand Points is a cashback-like rewards mechanism but so much more. Built for India’s fragmented, low-loyalty retail market, it’s a smart retention engine on the Badho app, designed to attract, create loyalty and build lasting relationships with thousands of retailers that keep your brand.  It can be used only when a retailer places his next order of your brands.

4 Ways of Deploying Badho's Brand Points

First Order Bonus

To remove onboarding barrier E.g. Give ₹100 Brand Cash on first-ever order

Order-Based Rewards

Repeat Purchase Bonus

Engagement Campaigns

App Websites

First Order Bonus

To remove onboarding barrier E.g. Give ₹100 Brand Cash on first-ever order

Order-Based Rewards

Repeat Purchase Bonus

Engagement Campaigns

App Websites

First Order Bonus

To remove onboarding barrier E.g. Give ₹100 Brand Cash on first-ever order

Order-Based Rewards

Repeat Purchase Bonus

Engagement Campaigns

App Websites

How does Brand Points Work?

Reward on First Order

Give retailers a bonus when they place their very first order.

Extra Points on Bigger Orders

Offer more Brand Points when retailers place larger orders.

Bonus for Repeat Orders

Keep retailers coming back by giving rewards on every few orders.

Fun Challenges & Campaigns

Run exciting offers like “Order 5 times this month to win extra points.”

Reward on First Order

Give retailers a bonus when they place their very first order.

Extra Points on Bigger Orders

Offer more Brand Points when retailers place larger orders.

Bonus for Repeat Orders

Keep retailers coming back by giving rewards on every few orders.

Fun Challenges & Campaigns

Run exciting offers like “Order 5 times this month to win extra points.”

How does Brand Points Benefit
FMCG Brands?

Build Loyalty

Turn new buyers into regular retailers

Boost Order Value

Reward higher spends with more points

Promote Key SKUs

Push new or slow-moving products

Control Usage

Set expiry, limits, and rules easily

Track Results

See real-time impact and ROI

Run Micro Campaigns

Launch fast, targeted offers anytime

Control Usage

Set expiry, limits, and rules easily

Track Results

See real-time impact and ROI

Run Micro Campaigns

Launch fast, targeted offers anytime

Why is Brand Points Better than Traditional Reward Mechanism in Kirana Retail?

Why is Brand Points Better than Traditional Reward Mechanism in Kirana Retail?

Why is Brand Points Better than Traditional Reward Mechanism in Kirana Retail?

Brand Cash By Badho

Brand Cash By Badho

Traditional
Schemes

Traditional
Schemes

Redemption

Redemption

Fully digital

Fully digital

Manual and delayed

Manual and delayed

Control

Control

Brand-defined

Brand-defined

Often flat or open

Often flat or open

Spend Efficiency

Spend Efficiency

Post-sale trigger

Post-sale trigger

Pre-spend waste

Pre-spend waste

Loyalty

Loyalty

Brand-specific

Brand-specific

Price-focused

Price-focused

Reporting

Reporting

Live dashboard

Live dashboard

Manual reports

Manual reports

Join Our Network of 1000+ Brands

Supercharge your business and dominate the market with Badho.

Join Our Network of 1000+ Brands

Supercharge your business and dominate the market with Badho.

Join Our Network of 1000+ Brands

Supercharge your business and dominate the market with Badho.