Badho vs Udaan
Badho vs Udaan
Badho vs Udaan
Udaan is a wholesale buying platform focused on direct retailer procurement.
Udaan is a wholesale buying platform focused on direct retailer procurement.
Udaan is a wholesale buying platform focused on direct retailer procurement.
Badho is a B2B marketplace offered as a mobile-based application that connects retailers, distributors, and brands in the general trade landscape.
Badho is a B2B marketplace offered as a mobile-based application that connects retailers, distributors, and brands in the general trade landscape.
Badho is a B2B marketplace offered as a mobile-based application that connects retailers, distributors, and brands in the general trade landscape.
Leverages existing general trade channel instead of bypassing it
Leverages existing general trade channel instead of bypassing it
Allows brands to run order-based schemes
Allows brands to run order-based schemes
Empowers distributors with digital tools
Empowers distributors with digital tools
Data-backed retail intelligence
Data-backed retail intelligence
Feature comparison
Feature comparison
See the key features Badho has that Udaan doesn't offer.
See the key features Badho has that Udaan doesn't offer.
Features
Features
Features
Badho
Badho
Udaan
Udaan
Core Focus
Channel marketing + distribution enablement
B2B multi-category e-commerce platform
Core Focus
Channel marketing + distribution enablement
B2B multi-category e-commerce platform
Direct Retailer Access
✅ Yes - 10 lakh+ active retailers via app
❌ No dedicated app for retailers; access via field reps
Distributor Discovery
✅With matching, onboarding, and tracking
❌ Minimal focus on traditional distribution; Udaan acts as distributor
Scheme Execution
✅Brands can run schemes, set margins, & track uptake
❌ No structured scheme platform for brands
Integrated Order System
✅Orders go directly to channel partners
✅ Retailer orders- Udaan warehouse/logistics; no local distributor role
Credit & Financing
✅'Badho Credit' enables easy ordering for retailers
✅ “Udaan Capital” offers credit to sellers; not integrated with brands or channel incentives
Retail Intelligence
✅ Real-time product movement & scheme data
✅ Yes – product-level insights for brands
Tech for Distributors
✅ Distributor dashboard, scheme mgmt, analytics
❌ No distributor-facing tools; Udaan acts as middle layer
Order-based Scheme Flexibility
✅Brands can set margins/schemes based on order size
❌No such mechanism
Fulfillment Ownership
✅Distributor handles delivery (own beats/logistics)
✅Udaan owns fulfillment
Time to Value for Brands
1–3 days
Weeks (Catalog setup, commercial terms, approvals)
Distributor Sensitivity
✅ Fully distributor-friendly
❌ Disintermediates distributors
DMS
✅ Yes Integration Available
❌ No
SFA
✅ Yes Integration Available
❌ No
Request a Salesperson Visit
✅ Yes Available
❌ No retailer-facing "Request a salesperson visit" feature
Retailer Access
✅ Yes - 10 lakh+ active retailers via app
❌ No dedicated app for retailers; access via field reps
Distributor Discovery
✅With matching, onboarding, and tracking
❌ Minimal focus on traditional distribution; Udaan acts as distributor
Scheme Execution
✅Brands can run schemes, set margins, & track uptake
❌ No structured scheme platform for brands
Integrated Order System
✅Orders go directly to channel partners
✅ Retailer orders- Udaan warehouse/logistics; no local distributor role
Credit & Financing
✅'Badho Credit' enables easy ordering for retailers
✅ “Udaan Capital” offers credit to sellers; not integrated with brands or channel incentives
Retail Intelligence
✅ Real-time product movement & scheme data
✅ Yes – product-level insights for brands
Tech for Distributors
✅ Distributor dashboard, scheme mgmt, analytics
❌ No distributor-facing tools; Udaan acts as middle layer
Order-based Scheme Flexibility
✅Brands can set margins/schemes based on order size
❌No such mechanism
Fulfillment Ownership
✅Distributor handles delivery (own beats/logistics)
✅Udaan owns fulfillment
Time to Value for Brands
1–3 days
Weeks (Catalog setup, commercial terms, approvals)
Distributor Sensitivity
✅ Fully distributor-friendly
❌ Disintermediates distributors
DMS
✅ Yes Integration Available
❌ No
SFA
✅ Yes Integration Available
❌ No
Request a Salesperson Visit
✅ Yes Available
❌ No retailer-facing "Request a salesperson visit" feature
Channel Marketing
✅ Yes Available
❌ No
Channel Marketing
✅ Yes Available
❌ No
WHY CHOOSE BADHO?
WHY CHOOSE BADHO?
WHY CHOOSE BADHO?
Quick Access to Trusted Distribution Network
Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.
Quick Access to Trusted Distribution Network
Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.
Quick Access to Trusted Distribution Network
Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.
Channel Marketing
Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.
Channel Marketing
Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.
Channel Marketing
Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.
Retailer Relationships That Last
From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.
Retailer Relationships That Last
From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.
Retailer Relationships That Last
From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.
Retail Intelligence, Simplified
Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.
Retail Intelligence, Simplified
Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.
Retail Intelligence, Simplified
Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.
No Setup. No Hassle. Just Scale.
Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.
No Setup. No Hassle. Just Scale.
Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.
No Setup. No Hassle. Just Scale.
Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Tel: +91-7074747070
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Company
Tel: +91-7074747070
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Company
Tel: +91-7074747070
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015