Features

Schedule a demo

Features

Case Studies

About us

Schedule a demo

Badho vs ApnaKlub

ApnaKlub is a B2B wholesale platform where retailers buy directly from a pooled network of suppliers, often bypassing distributors.

Badho is a mobile-based B2B marketplace that strengthens brand-distributor-retailer linkages by digitizing the general trade distribution flow.

Works within the brand’s existing distributor network

Gives brands full control over schemes, pricing, and trade promotions

Supports retail execution with real-time visibility on scheme uptake and order-level tracking

Offers structured credit

Schedule a demo

Feature comparison

See the key features Badho has that ApnaKlub doesn't offer.

Features

Badho

ApnaKlub

Core Focus

Channel marketing + distribution enablement

✅ Commerce + FMCG distribution for kiranas

Direct Retailer Access

✅ Yes - 10 lakh+ active retailers via app

✅ 60K+ kiranas onboarding via app, Tier‑2/3 focus

Distributor Discovery

✅With matching, onboarding, and tracking

✅ Yes – uses a reseller/wholesaler network

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

✅ Offers bulk discounts, margins (implied)

Integrated Order System

✅Orders go directly to channel partners

✅ yes, entire order to delivery flow is facilitated

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

✅ Provides credit facilities

Retail Intelligence

✅ Real-time product movement & scheme data

✅ Stores order analytics, demand forecasting

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

✅ Yes – digital tools for resellers

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

✅ Yes – supports custom margins

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

✅ Owns logistics — own warehouses & fleet

Time to Value for Brands

1–3 days

Slow (Internal approvals, logistics setup)

Distributor Sensitivity

✅ Fully distributor-friendly

❌ Centralized procurement

DMS

✅ Yes Integration Available

Limited

SFA

✅ Yes Integration Available

❌ No

Request a Salesperson Visit

✅ Yes Available

❌ No retailer-facing "Request a salesperson visit" feature

Retailer Access

✅ Yes - 10 lakh+ active retailers via app

✅ 60K+ kiranas onboarding via app, Tier‑2/3 focus

Distributor Discovery

✅With matching, onboarding, and tracking

✅ Yes – uses a reseller/wholesaler network

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

✅ Offers bulk discounts, margins (implied)

Integrated Order System

✅Orders go directly to channel partners

✅ yes, entire order to delivery flow is facilitated

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

✅ Provides credit facilities

Retail Intelligence

✅ Real-time product movement & scheme data

✅ Stores order analytics, demand forecasting

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

✅ Yes – digital tools for resellers

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

✅ Yes – supports custom margins

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

✅ Owns logistics — own warehouses & fleet

Time to Value for Brands

1–3 days

Slow (Internal approvals, logistics setup)

Distributor Sensitivity

✅ Fully distributor-friendly

❌ Centralized procurement

DMS

✅ Yes Integration Available

Limited

SFA

✅ Yes Integration Available

❌ No

Request a Salesperson Visit

✅ Yes Available

❌ No retailer-facing "Request a salesperson visit" feature

Channel Marketing

✅ Yes Available

❌ No, not brand controlled

Channel Marketing

✅ Yes Available

❌ No, not brand controlled

WHY CHOOSE BADHO?

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.