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Badho vs Kirana Club

Kirana Club is a content and engagement platform for kirana owners to discover products and connect with peers, not for order execution.

Badho is a mobile-first B2B marketplace that empowers FMCG brands to digitally engage retailers and distributors across the general trade ecosystem.

Designed for commerce and supply chain execution, not just discovery or content

Enables brand control over pricing, margins, and retail activation

Facilitates end-to-end order management and scheme execution, not just engagement or awareness

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Feature comparison

See the key features Badho has that Kirana Club doesn't offer.

Features

Badho

Kirana Club

Core Focus

Channel marketing + distribution enablement

Retailer platform: connects kiranas & brands;

Direct Retailer Access

✅ Yes - 10 lakh+ active retailers via app

✅ 18–30L retailers (content access only)

Distributor Discovery

✅With matching, onboarding, and tracking

❌ Not involved at all

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

✅ yes, allows brands to drive campaigns

Integrated Order System

✅Orders go directly to channel partners

Direct order planing to brands

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

❌ No credit mechanism

Retail Intelligence

✅ Real-time product movement & scheme data

✅ Engagement & content data only; No order data

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

❌ Not applicable

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

❌No such mechanism

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌ No fulfillment model (informational only)

Time to Value for Brands

1–3 days

❌ Not applicable

Distributor Sensitivity

✅ Fully distributor-friendly

focuses on content & retailer community

DMS

✅ Yes Integration Available

❌ No

SFA

✅ Yes Integration Available

❌ No

Request a Salesperson Visit

✅ Yes Available

❌ No retailer-facing "Request a salesperson visit" feature

Channel Marketing

✅ Yes Available

✅ yes

Retailer Access

✅ Yes - 10 lakh+ active retailers via app

✅ 18–30L retailers (content access only)

Distributor Discovery

✅With matching, onboarding, and tracking

❌ Not involved at all

Scheme Execution

✅Brands can run schemes, set margins, & track uptake

✅ yes, allows brands to drive campaigns

Integrated Order System

✅Orders go directly to channel partners

Direct order planing to brands

Credit & Financing

✅'Badho Credit' enables easy ordering for retailers

❌ No credit mechanism

Retail Intelligence

✅ Real-time product movement & scheme data

✅ Engagement & content data only; No order data

Tech for Distributors

✅ Distributor dashboard, scheme mgmt, analytics

❌ Not applicable

Order-based Scheme Flexibility

✅Brands can set margins/schemes based on order size

❌No such mechanism

Fulfillment Ownership

✅Distributor handles delivery (own beats/logistics)

❌ No fulfillment model (informational only)

Time to Value for Brands

1–3 days

❌ Not applicable

Distributor Sensitivity

✅ Fully distributor-friendly

focuses on content & retailer community

DMS

✅ Yes Integration Available

❌ No

SFA

✅ Yes Integration Available

❌ No

Request a Salesperson Visit

✅ Yes Available

❌ No retailer-facing "Request a salesperson visit" feature

Channel Marketing

✅ Yes Available

✅ yes

WHY CHOOSE BADHO?

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Quick Access to Trusted Distribution Network

Tap into a network of 10000+ trusted and verified distributors and 10 lakh+ retailers across 600+ cities-and get your product move faster.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Channel Marketing

Boost visibility through targeted schemes based on product, region, or retailer profile. Keep retailers coming back to you with brand-only points that boost loyalty.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retailer Relationships That Last

From visit requests to timely support, simple rewards, and data-driven campaigns, Badho helps brands stay close to retailers.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

Retail Intelligence, Simplified

Skip the guesswork and identify high-potential stores using location and retailer data. This means faster rollouts, better placement, and stronger returns.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.

No Setup. No Hassle. Just Scale.

Go live in 48 hours. No tech investment, no training, no complexity. We take care of the backend while our dedicated Customer Success Manager ensures you're always on track.