Is Poor Retail Targeting Leaving You With Flat Sales And Bleeding Revenue?
Is Poor Retail Targeting Leaving You With Flat Sales And Bleeding Revenue?
Is Poor Retail Targeting Leaving You With Flat Sales And Bleeding Revenue?
With Badho VisiBrand, leverage 10 lakh+ retailer insights to find your perfect retail matches and ensure higher conversion with analytics-led channel marketing.
With Badho VisiBrand, leverage 10 lakh+ retailer insights to find your perfect retail matches and ensure higher conversion with analytics-led channel marketing.
With Badho VisiBrand, leverage 10 lakh+ retailer insights to find your perfect retail matches and ensure higher conversion with analytics-led channel marketing.
48%
increase in Brand Engagement
48%
increase in Brand Engagement
56%
increase in Brand & Product Views
56%
increase in Brand & Product Views
39%
higher Cart-to-Order ratio
39%
higher Cart-to-Order ratio
23%
boost in Repeat Customers
23%
boost in Repeat Customers
17%
higher average Order Value
17%
higher average Order Value
48%
increase in Brand Engagement
48%
increase in Brand Engagement
56%
increase in Brand & Product Views
56%
increase in Brand & Product Views
39%
higher Cart-to-Order ratio
39%
higher Cart-to-Order ratio
23%
boost in Repeat Customers
23%
boost in Repeat Customers
17%
higher average Order Value
17%
higher average Order Value
48%
Increase in online Brand Engagement
56%
Increase in Brand & Product Views
39%
Higher Cart-to-Order ratio
23%
Boost in Repeat Customers
17%
Higher average Order Value
If you are an FMCG brand, this could be YOUR story right now!
Imagine you are a baked chips brand with a strong presence in online distribution via website, social media and quick commerce, but it is pretty challenging to manage these channels of distribution. You know that unless your brand is present in kirana shelves, you will not be able to achieve volume and scale.
Imagine you are a baked chips brand with a strong presence in online distribution via website, social media and quick commerce, but it is pretty challenging to manage these channels of distribution. You know that unless your brand is present in kirana shelves, you will not be able to achieve volume and scale.
To start or boost your offline retail journey, you are
Running expensive but inefficient Facebook and Instagram ads without knowing if kirana retailers are even seeing them.
Running expensive but inefficient Facebook and Instagram ads without knowing if kirana retailers are even seeing them.
Trying to avoid hiring an on-ground sales team to connect with relevant shops because it is an even more expensive, slow and error-prone process.
Facing difficulty breaking through in new geographies
Trying to avoid hiring an on-ground sales team to connect with relevant shops because it is an even more expensive, slow and error-prone process.
Facing difficulty breaking through in new geographies.
Fighting for brand recall with no consistent in-store visibility.
Burning through your marketing budget on blind campaigns because you don’t know if there is a better way.
Discovering a ground reality - that you don’t need to be everywhere. You just need to be in the right stores. But you don’t know how!
Fighting for brand recall with no consistent in-store visibility.
Burning through your marketing budget on blind campaigns because you don’t know if there is a better way.
Discovering a ground reality - that you don’t need to be everywhere. You just need to be in the right stores. But you don’t know how!
Does this story sound familiar?
Don’t worry! There is a better way to win kirana retail.
Unlock Targeted Brand Visibility
Precision Marketing Solutions from Badho VisiBrand
_____________
"Jo dikhta hai, woh bikta hai" - What is seen, is sold.
Badho VisiBrand makes it easy to reach the right kirana retailers in the right markets - fast.
No guesswork. No wasted spends.
Just data-backed visibility that puts your brand in front and centre of retailers who are relevant, interested, and ready to buy.
Badho VisiBrand makes it easy to reach the right kirana retailers in the right markets - fast.
No guesswork. No wasted spends.
Just data-backed visibility that puts your brand in front and centre of retailers who are relevant, interested, and ready to buy.
Badho VisiBrand makes it easy to reach the right kirana retailers in the right markets - fast.
No guesswork. No wasted spends.
Just data-backed visibility that puts your brand in front and centre of retailers who are relevant, interested, and ready to buy.
Let’s go back to the baked chips brand.
IDENTIFY
IDENTIFY
Step 1
Provide Details
Share the key regions and product categories you want to target.
Step 2
Smart Audience Targeting
Badho uses its network of over 10 lakh retailers to segment your audience with precision, so your campaigns reach the right kirana stores, not just any kirana store.
With exclusive access to retailer-level data, you get targeting power that goes far beyond what standard ad platforms can offer - driving sharper reach and better conversions:
We build and share retailer audiences that specifically match your brand needs
Curated audiences
Target retailers in new regions with precision
Geographic expansion
Focus on retailers already showing interest in your product category.
Interest-based segmentation
Curated Audiences
We build and share retailer audiences that specifically match your brand needs
Geographic expansion
Target retailers in new regions with precision
Interest-based segmentation
Focus on retailers already showing interest in your product category.
Popular Product Category
Product Placement with Retailers Segmentation
Product Placement with Retailers Segmentation
Potato Chips Brand
Potato Chips Brand
Premium
Premium
Popular
Popular
Mass
Mass
Price Range
Price Range
Rs 50-100 for avg SKU
Rs 50-100 for avg SKU
Rs 20-49 for avg SKU
Rs 20-49 for avg SKU
Rs 10-19 for avg SKU
Rs 10-19 for avg SKU
Typical SKUs
Typical SKUs
50 gms and upwards
50 gms and upwards
50 gms - 80 gms
50 gms - 80 gms
between 20-50 gms
between 20-50 gms
Retailer Proximity to
Retailer Proximity to
High-rise Buildings
High-rise Buildings
Private Schools/ Colleges
Private Schools/ Colleges
Schools / Colleges
Schools / Colleges
Private Schools/ Colleges
Private Schools/ Colleges
Government Schools / Colleges in high-income pincodes
Government Schools / Colleges in high-income pincodes
Bus Depots and Railway Stations
Bus Depots and Railway Stations
Offices
Offices
Offices
Offices
Hospitals
Hospitals
Hospitals
Hospitals
Niche Product Category
Product Placement with Retailers Segmentation
Product Placement with Retailers Segmentation
Protein fortified packaged milkshakes
Protein fortified packaged milkshakes
Premium
Premium
Mass
Mass
Price Range
Price Range
Rs 100-150 for most SKUs
Rs 100-150 for most SKUs
Rs 60-80 for avg SKU
Rs 60-80 for avg SKU
Typical SKUs
Typical SKUs
180-250 ml
180-250 ml
100-180 ml
100-180 ml
Retailer Proximity to
Retailer Proximity to
Within high-income pincodes:
Within high-income pincodes:
Within mid-income pincodes:
Within mid-income pincodes:
Gyms/Fitness Centres
Gyms/Fitness Centres
Gyms/Fitness Centres
Gyms/Fitness Centres
High-rise Apartment complexes and colonies
High-rise Apartment complexes and colonies
High-rise Apartment complexes and colonies
High-rise Apartment complexes and colonies
Corporate offices
Corporate offices
Private Colleges / Schools
Private Colleges / Schools
Markets with Modern Trade and Semi MT Retailers who have visi-coolers / AC
Markets with Modern Trade and Semi MT Retailers who have visi-coolers / AC
Markets with Kirana stores who have visi-coolers / AC
Markets with Kirana stores who have visi-coolers / AC
Corporate/Sports Clubs
Corporate/Sports Clubs
Hospitals
Hospitals
Step 3
Map Regions and Select Retailers
Once we’ve identified the broad type of the retailers we want to target, we then further zoom into high-potential retail outlets based on sophisticated data parameters like:
Proximity to high-income neighbourhoods, apartment complexes, and premium shopping areas
Location intelligence
Store size, monthly turnover, and product category preferences
Retailer profiling
Income levels, shopping habits, and product preferences by pincode
Consumer demographics
Location intelligence
Proximity to high-income neighbourhoods, apartment complexes, and premium shopping areas
Retailer profiling
Store size, monthly turnover, and product category preferences
Consumer demographics
Income levels, shopping habits, and product preferences by pincode
ENGAGE
Step 4
Choose Ad Channels
Multi-Channel Brand Amplification
Create powerful brand recall through our integrated marketing approach:
In-app notifications
Targeted promotions to relevant retailers via the Badho platform
SMS campaigns
Direct communication to high-potential retailers on mobiles.
Targeted social media campaigns
Leverage our extensive retailer audience data for precise, custom-built campaigns
Paytm Soundbox integration
Brand jingles at point of sale to reinforce recall and encourage impulse purchases
Facebook Audience Sharing
Badho Soundbox: Audio Branding at Point of Sale
Multi-Channel Brand Amplification
Create powerful brand recall through our integrated marketing approach:
In-app notifications
Targeted promotions to relevant retailers via the Badho platform
SMS campaigns
Direct communication to high-potential retailers on mobiles.
Targeted social media campaigns
Leverage our extensive retailer audience data for precise, custom-built campaigns
Paytm Soundbox integration
Brand jingles at point of sale to reinforce recall and encourage impulse purchases
Facebook Audience Sharing
Badho Soundbox: Audio Branding at Point of Sale
Multi-Channel Brand Amplification
Create powerful brand recall through our integrated marketing approach:
In-app notifications
Targeted promotions to relevant retailers via the Badho platform
SMS campaigns
Direct communication to high-potential retailers on mobiles.
Targeted social media campaigns
Leverage our extensive retailer audience data for precise, custom-built campaigns
Paytm Soundbox integration
Brand jingles at point of sale to reinforce recall and encourage impulse purchases
Facebook Audience Sharing
Badho Soundbox: Audio Branding at Point of Sale
IDENTIFY
Step 5
Create Custom Campaigns
Design hyperlocal marketing campaigns tailored to specific retailer needs (e.g., promotions, product launches).
Step 6
Track Performance & Orders
Monitor campaign performance and order volumes in real-time via Badho’s tracking dashboard for optimization.
Step 7
Monitor & Optimize Engagement
Track retailer engagement (orders, contests, feedback) and use data insights to improve future campaigns and sales.
FINE-TUNE
CONVERT
Step 5
Create Custom Campaigns
Design hyperlocal marketing campaigns tailored to specific retailer needs (e.g., promotions, product launches)
Step 6
Track Performance & Orders
Monitor campaign performance and order volumes in real-time via Badho’s tracking dashboard for optimization.
FINE-TUNE
Step 7
Monitor & Optimize Engagement:
Track retailer engagement (orders, contests, feedback) and use data insights to improve future campaigns and sales.
Why Choose Badho VisiBrand?
Targeted Visibility
Reach retailers most relevant to your brand
Targeted Visibility
Reach retailers most relevant to your brand
Higher Conversion Rates
Focus on pre-qualified prospects showing interest in your category
Higher Conversion Rates
Focus on pre-qualified prospects showing interest in your category
Cost Efficiency
Eliminate wastage from broad-based marketing
Cost Efficiency
Eliminate wastage from broad-based marketing
Market Intelligence
Gain insights into retailer behaviour and product performance
Market Intelligence
Gain insights into retailer behaviour and product performance
Seamless Execution
One integrated platform for all retail visibility needs
Seamless Execution
One integrated platform for all retail visibility needs
Why Choose Badho VisiBrand?
Targeted Visibility
Reach retailers most relevant to your brand
Targeted Visibility
Reach retailers most relevant to your brand
Higher Conversion Rates
Focus on pre-qualified prospects showing interest in your category
Higher Conversion Rates
Focus on pre-qualified prospects showing interest in your category
Cost Efficiency
Eliminate wastage from broad-based marketingtailers most relevant to your brand
Cost Efficiency
Eliminate wastage from broad-based marketingtailers most relevant to your brand
Market Intelligence
Gain insights into retailer behaviour and product performance
Market Intelligence
Gain insights into retailer behaviour and product performance
Seamless Execution
One integrated platform for all retail visibility needs
Seamless Execution
One integrated platform for all retail visibility needs
Ready To Put Your Retail Presence Into High Gear?
Connect with our team today to discover how Badho VisiBrand’s data-powered features can transform your brand's visibility and drive growth in the retail market.
Ready To Put Your Retail Presence Into High Gear?
Connect with our team today to discover how Badho VisiBrand’s data-powered features can transform your brand's visibility and drive growth in the retail market.
Ready To Put Your Retail Presence Into High Gear?
Connect with our team today to discover how Badho VisiBrand’s data-powered features can transform your brand's visibility and drive growth in the retail market.
Ready To Put Your Retail Presence Into High Gear?
Connect with our team today to discover how Badho VisiBrand’s data-powered features can transform your brand's visibility and drive growth in the retail market.
Tel: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Tel: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Tel: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015