Is Poor Retail Targeting Leaving You With Flat Sales?
Is Poor Retail Targeting Leaving You With Flat Sales?
Is Poor Retail Targeting Leaving You With Flat Sales?
With Badho VisiBrand, leverage insights from 10 lakh+ retailers to achieve higher conversions with data-led channel marketing.
With Badho VisiBrand, leverage insights from 10 lakh+ retailers to achieve higher conversions with data-led channel marketing.
With Badho VisiBrand, leverage insights from 10 lakh+ retailers to achieve higher conversions with data-led channel marketing.
48%
Increase in online Brand Engagement
48%
Increase in online Brand Engagement
48%
Increase in online Brand Engagement
56%
Increase in Brand & Product Views
56%
Increase in Brand & Product Views
56%
Increase in Brand & Product Views
39%
Higher Cart-to-Order ratio
39%
Higher Cart-to-Order ratio
39%
Higher Cart-to-Order ratio
23%
Boost in Repeat Customers
23%
Boost in Repeat Customers
17%
Higher average Order Value
17%
Higher average Order Value
58%
Hike in Repeat Orders
58%
Hike in Repeat Orders
28%
Boost in Range Selling
28%
Boost in Range Selling
If you are an FMCG brand, this could be YOUR story right now!
Imagine you are a baked chips brand with a strong presence in online distribution. However, it is pretty challenging to achieve volume and scale without a kirana retail presence.
To start or boost your offline retail journey, you might be :
Running ineffective Facebook and Instagram ads
Hiring a cost-intensive field sales team
Struggling to crack new geographies
Fighting inconsistent store visibility.
Carpet-bombing retail stores without segmenting.
If you are an FMCG brand, this could be YOUR story right now!
Imagine you are a baked chips brand with a strong presence in online distribution. However, it is pretty challenging to achieve volume and scale without a kirana retail presence.
To start or boost your offline retail journey, you might be :
Running ineffective Facebook and Instagram ads
Hiring a cost-intensive field sales team
Struggling to crack new geographies
Fighting inconsistent store visibility.
Carpet-bombing retail stores without segmenting.
Unlock Targeted Brand Visibility with
Unlock Targeted Brand Visibility with
Precision Marketing Solutions from Badho VisiBrand
Precision Marketing Solutions from Badho VisiBrand
_____________
"Jo dikhta hai, woh bikta hai" - What is seen, is what is sold.
"Jo dikhta hai, woh bikta hai" - What is seen, is what is sold.
Badho VisiBrand makes it easy to reach the right kirana retailers in the right markets - fast.
No guesswork. No wasted spends.
Just data-backed visibility that puts your brand in front and centre of retailers who are relevant, interested, and ready to buy.
Badho VisiBrand makes it easy to reach the right kirana retailers in the right markets - fast.
No guesswork. No wasted spends.
Just data-backed visibility that puts your brand in front and centre of retailers who are relevant, interested, and ready to buy.
Badho VisiBrand makes it easy to reach the right kirana retailers in the right markets - fast.
No guesswork. No wasted spends.
Just data-backed visibility that puts your brand in front and centre of retailers who are relevant, interested, and ready to buy.
IDENTIFY
Step 1
Provide Details
Share the key regions and product categories you want to target.
Step 2
Smart Audience Targeting
Badho uses its network of over 10 lakh retailers to segment your audience with precision, so your campaigns reach the right kirana stores, not just any kirana store.
With exclusive access to retailer-level data, you get targeting power that goes far beyond what standard ad platforms can offer - driving sharper reach and better conversions:
We build and share retailer audiences that specifically match your brand needs
Curated audiences
Target retailers in new regions with precision
Geographic expansion
Focus on retailers already showing interest in your product category.
Interest-based segmentation
Curated Audiences
We build and share retailer audiences that specifically match your brand needs
Geographic expansion
Target retailers in new regions with precision
Interest-based segmentation
Focus on retailers already showing interest in your product category.
Niche Product Category
Potato Chips Brand
Premium
Popular
Mass
Price Range
Rs 50-100 for avg SKU
Rs 20-49 for avg SKU
Rs 10-19 for avg SKU
Typical SKUs
50 gms and upwards
50 gms - 80 gms
between 20-50 gms
Retailer Proximity to
High-rise Buildings
Private Schools/ Colleges
Schools / Colleges
Private Schools/ Colleges
Government Schools / Colleges in high-income pincodes
Bus Depots and Railway Stations
Offices
Offices
Hospitals
Hospitals
Product Placement with Retailers Segmentation
Protein fortified packaged milkshakes
Premium
Mass Premium
Price Range
Rs 100-150 for most SKUs
Rs 60-80 for avg SKU
Typical SKUs
180-250 ml
100-180 ml
Retailer Proximity to
Within high-income pincodes:
Within mid-income pincodes:
Gyms/Fitness Centres
Gyms/Fitness Centres
High-rise Apartment complexes and colonies
High-rise Apartment complexes and colonies
Corporate offices
Private Colleges / Schools
Markets with Modern Trade and Semi MT Retailers who have visi-coolers / AC
Markets with Kirana stores who have visi-coolers / AC
Corporate/Sports Clubs
Hospitals
Step 3
Map Regions and Select Retailers
After segmenting retailers. Further zoom into high-potential retail outlets based on sophisticated data parameters like:
Proximity to high-income neighbourhoods, apartment complexes, and premium shopping areas
Location intelligence
Store size, monthly turnover, and product category preferences
Retailer profiling
Income levels, shopping habits, and product preferences by pincode
Consumer demographics
Location intelligence
Proximity to high-income neighbourhoods, apartment complexes, and premium shopping areas
Retailer profiling
Store size, monthly turnover, and product category preferences
Consumer demographics
Income levels, shopping habits, and product preferences by pincode
ENGAGE
Step 4
Choose Ad Channels
Multi-Channel Brand Amplification
Create powerful brand recall through our integrated marketing approach:
In-app notifications: Targeted promotions to relevant retailers via the Badho platform
SMS campaigns: Direct communication to high-potential retailers on mobiles.
Targeted social media campaigns: Leverage our extensive retailer audience data for precise, custom-built campaigns
Paytm Soundbox integration: Brand jingles at point of sale to reinforce recall and encourage impulse purchases
Facebook Audience Sharing
Badho Soundbox: Audio Branding at Point of Sale
Multi-Channel Brand Amplification
Create powerful brand recall through our integrated marketing approach:
In-app notifications: Targeted promotions to relevant retailers via the Badho platform
SMS campaigns: Direct communication to high-potential retailers on mobiles.
Targeted social media campaigns: Leverage our extensive retailer audience data for precise, custom-built campaigns
Paytm Soundbox integration: Brand jingles at point of sale to reinforce recall and encourage impulse purchases
Facebook Audience Sharing
Badho Soundbox: Audio Branding at Point of Sale
Multi-Channel Brand Amplification
Create powerful brand recall through our integrated marketing approach:
In-app notifications: Targeted promotions to relevant retailers via the Badho platform
SMS campaigns: Direct communication to high-potential retailers on mobiles.
Targeted social media campaigns: Leverage our extensive retailer audience data for precise, custom-built campaigns
Paytm Soundbox integration: Brand jingles at point of sale to reinforce recall and encourage impulse purchases
Facebook Audience Sharing
Badho Soundbox: Audio Branding at Point of Sale
CONVERT
Step 5
Create Custom Campaigns
Design hyperlocal marketing campaigns tailored to specific retailer needs (e.g., promotions, product launches).
Step 6
Track Performance & Orders
Monitor campaign performance and order volumes in real-time via Badho’s tracking dashboard for optimization.
Step 7
Monitor & Optimize Engagement
Track retailer engagement (orders, contests, feedback) and use data insights to improve future campaigns and sales.
FINE-TUNE
CONVERT
Step 5
Create Custom Campaigns
Design hyperlocal marketing campaigns tailored to specific retailer needs (e.g., promotions, product launches)
Step 6
Track Performance & Orders
Monitor campaign performance and order volumes in real-time via Badho’s tracking dashboard for optimization.
FINE-TUNE
Step 7
Monitor & Optimize Engagement
Track retailer engagement (orders, contests, feedback) and use data insights to improve future campaigns and sales.
Why Choose Badho VisiBrand?
Targeted Visibility
Reach retailers most relevant to your brand
Targeted Visibility
Reach retailers most relevant to your brand
Higher Conversion Rates
Focus on pre-qualified prospects showing interest in your category
Higher Conversion Rates
Focus on pre-qualified prospects showing interest in your category
Cost Efficiency
Eliminate wastage from broad-based marketing
Cost Efficiency
Eliminate wastage from broad-based marketing
Market Intelligence
Gain insights into retailer behaviour and product performance
Market Intelligence
Gain insights into retailer behaviour and product performance
Seamless Execution
One integrated platform for all retail visibility needs
Seamless Execution
One integrated platform for all retail visibility needs
Why Choose Badho VisiBrand?
Targeted Visibility
Reach retailers most relevant to your brand
Targeted Visibility
Reach retailers most relevant to your brand
Higher Conversion Rates
Focus on pre-qualified prospects showing interest in your category
Higher Conversion Rates
Focus on pre-qualified prospects showing interest in your category
Cost Efficiency
Eliminate wastage from broad-based marketingtailers most relevant to your brand
Cost Efficiency
Eliminate wastage from broad-based marketingtailers most relevant to your brand
Market Intelligence
Gain insights into retailer behaviour and product performance
Market Intelligence
Gain insights into retailer behaviour and product performance
Seamless Execution
One integrated platform for all retail visibility needs
Seamless Execution
One integrated platform for all retail visibility needs
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Tel: +91-7074747070
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Company
Tel: +91-7074747070
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Company
Tel: +91-7074747070
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015