Is Poor Retail Targeting Leaving You With Flat Sales?

Is Poor Retail Targeting Leaving You With Flat Sales?

Is Poor Retail Targeting Leaving You With Flat Sales?

With Badho VisiBrand, leverage insights from 10 lakh+ retailers to achieve higher conversions with data-led channel marketing.

With Badho VisiBrand, leverage insights from 10 lakh+ retailers to achieve higher conversions with data-led channel marketing.

With Badho VisiBrand, leverage insights from 10 lakh+ retailers to achieve higher conversions with data-led channel marketing.

App Dashboard
App Dashboard
App Dashboard

48%

Increase in online Brand Engagement

48%

Increase in online Brand Engagement

48%

Increase in online Brand Engagement

56%

Increase in Brand & Product Views

56%

Increase in Brand & Product Views

56%

Increase in Brand & Product Views

39%

Higher Cart-to-Order ratio

39%

Higher Cart-to-Order ratio

39%

Higher Cart-to-Order ratio

23%

Boost in Repeat Customers

23%

Boost in Repeat Customers

17%

Higher average Order Value

17%

Higher average Order Value

58%

Hike in Repeat Orders

58%

Hike in Repeat Orders

28%

Boost in Range Selling

28%

Boost in Range Selling

If you are an FMCG brand, this could be YOUR story right now!

Imagine you are a baked chips brand with a strong presence in online distribution. However, it is pretty challenging to achieve volume and scale without a kirana retail presence.

To start or boost your offline retail journey, you might be :

Running ineffective Facebook and Instagram ads

Hiring a cost-intensive field sales team

Struggling to crack new geographies

Fighting inconsistent store visibility.

Carpet-bombing retail stores without segmenting.

If you are an FMCG brand, this could be YOUR story right now!

Imagine you are a baked chips brand with a strong presence in online distribution. However, it is pretty challenging to achieve volume and scale without a kirana retail presence.

To start or boost your offline retail journey, you might be :

Running ineffective Facebook and Instagram ads

Hiring a cost-intensive field sales team

Struggling to crack new geographies

Fighting inconsistent store visibility.

Carpet-bombing retail stores without segmenting.

Unlock Targeted Brand Visibility with

Unlock Targeted Brand Visibility with

Precision Marketing Solutions from Badho VisiBrand

Precision Marketing Solutions from Badho VisiBrand

_____________

"Jo dikhta hai, woh bikta hai" - What is seen, is what is sold.

"Jo dikhta hai, woh bikta hai" - What is seen, is what is sold.

Badho VisiBrand makes it easy to reach the right kirana retailers in the right markets - fast.

No guesswork. No wasted spends.

Just data-backed visibility that puts your brand in front and centre of retailers who are relevant, interested, and ready to buy

Badho VisiBrand makes it easy to reach the right kirana retailers in the right markets - fast.

No guesswork. No wasted spends.

Just data-backed visibility that puts your brand in front and centre of retailers who are relevant, interested, and ready to buy. 
Badho VisiBrand makes it easy to reach the right kirana retailers in the right markets - fast.
No guesswork. No wasted spends.
Just data-backed visibility that puts your brand in front and centre of retailers who are relevant, interested, and ready to buy. 

IDENTIFY

Step 1

Provide Details

Share the key regions and product categories you want to target.

App Stats
App Stats
App Stats
App Stats
App Stats
App Stats

Step 2

Smart Audience Targeting

Badho uses its network of over 10 lakh retailers to segment your audience with precision, so your campaigns reach the right kirana stores, not just any kirana store.

With exclusive access to retailer-level data, you get targeting power that goes far beyond what standard ad platforms can offer - driving sharper reach and better conversions:

We build and share retailer audiences that specifically match your brand needs

Curated audiences

Target retailers in new regions with precision

Geographic expansion

Focus on retailers already showing interest in your product category.

Interest-based segmentation

Curated Audiences

We build and share retailer audiences that specifically match your brand needs

Geographic expansion

Target retailers in new regions with precision

Interest-based segmentation

Focus on retailers already showing interest in your product category.

Niche Product Category 

Premium

Popular

Mass

Price Range

Rs 50-100 for avg SKU

Typical SKUs

50 gms and upwards

Retailer Proximity to

High-rise Buildings

Private Schools/ Colleges

Offices

Hospitals

Niche Product Category 

Premium

Popular

Mass

Price Range

Rs 50-100 for avg SKU

Typical SKUs

50 gms and upwards

Retailer Proximity to

High-rise Buildings

Private Schools/ Colleges

Offices

Hospitals

Niche Product Category 

Premium

Popular

Mass

Price Range

Rs 50-100 for avg SKU

Typical SKUs

50 gms and upwards

Retailer Proximity to

High-rise Buildings

Private Schools/ Colleges

Offices

Hospitals

Product Placement with Retailers Segmentation

Premium

Mass Premium

Price Range

Rs 100-150 for most SKUs 

Typical SKUs

180-250 ml

Retailer Proximity to

Within high-income pincodes

Gyms/Fitness Centres

High-rise Apartment complexes and colonies

Corporate offices

Markets with Modern Trade and Semi MT Retailers who have visi-coolers / AC

Corporate/Sports Clubs

Product Placement with Retailers Segmentation

Premium

Mass Premium

Price Range

Rs 100-150 for most SKUs 

Typical SKUs

180-250 ml

Retailer Proximity to

Within high-income pincodes

Gyms/Fitness Centres

High-rise Apartment complexes and colonies

Corporate offices

Markets with Modern Trade and Semi MT Retailers who have visi-coolers / AC

Corporate/Sports Clubs

Product Placement with Retailers Segmentation

Premium

Mass Premium

Price Range

Rs 100-150 for most SKUs 

Typical SKUs

180-250 ml

Retailer Proximity to

Within high-income pincodes

Gyms/Fitness Centres

High-rise Apartment complexes and colonies

Corporate offices

Markets with Modern Trade and Semi MT Retailers who have visi-coolers / AC

Corporate/Sports Clubs

Step 3

Map Regions and Select Retailers

 After segmenting retailers. Further zoom into high-potential retail outlets based on sophisticated data parameters like:

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Proximity to high-income neighbourhoods, apartment complexes, and premium shopping areas

Location intelligence

Store size, monthly turnover, and product category preferences

Retailer profiling

Income levels, shopping habits, and product preferences by pincode

Consumer demographics

Location intelligence

Proximity to high-income neighbourhoods, apartment complexes, and premium shopping areas

Retailer profiling

Store size, monthly turnover, and product category preferences

Consumer demographics

Income levels, shopping habits, and product preferences by pincode

ENGAGE

Step 4

Choose Ad Channels

Multi-Channel Brand Amplification

Create powerful brand recall through our integrated marketing approach:

In-app notifications: Targeted promotions to relevant retailers via the Badho platform

SMS campaigns: Direct communication to high-potential retailers on mobiles. 

Targeted social media campaigns: Leverage our extensive retailer audience data for precise, custom-built campaigns

Paytm Soundbox integration: Brand jingles at point of sale to reinforce recall and encourage impulse purchases

Facebook Audience Sharing

Badho Soundbox: Audio Branding at Point of Sale

App Websites

Multi-Channel Brand Amplification

Create powerful brand recall through our integrated marketing approach:

In-app notifications: Targeted promotions to relevant retailers via the Badho platform

SMS campaigns: Direct communication to high-potential retailers on mobiles. 

Targeted social media campaigns: Leverage our extensive retailer audience data for precise, custom-built campaigns

Paytm Soundbox integration: Brand jingles at point of sale to reinforce recall and encourage impulse purchases

Facebook Audience Sharing

Badho Soundbox: Audio Branding at Point of Sale

App Websites

Multi-Channel Brand Amplification

Create powerful brand recall through our integrated marketing approach:

In-app notifications: Targeted promotions to relevant retailers via the Badho platform

SMS campaigns: Direct communication to high-potential retailers on mobiles. 

Targeted social media campaigns: Leverage our extensive retailer audience data for precise, custom-built campaigns

Paytm Soundbox integration: Brand jingles at point of sale to reinforce recall and encourage impulse purchases

Facebook Audience Sharing

Badho Soundbox: Audio Branding at Point of Sale

App Websites

CONVERT

Step 5

Create Custom Campaigns

Design hyperlocal marketing campaigns tailored to specific retailer needs (e.g., promotions, product launches).

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App Stats
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App Stats

Step 6

Track Performance & Orders

Monitor campaign performance and order volumes in real-time via Badho’s tracking dashboard for optimization.

Step 7

Monitor & Optimize Engagement

Track retailer engagement (orders, contests, feedback) and use data insights to improve future campaigns and sales.

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App Stats

FINE-TUNE

CONVERT

Step 5

Create Custom Campaigns

Design hyperlocal marketing campaigns tailored to specific retailer needs (e.g., promotions, product launches)

App Stats
App Stats
App Stats
App Stats

Step 6

Track Performance & Orders

Monitor campaign performance and order volumes in real-time via Badho’s tracking dashboard for optimization.

FINE-TUNE

Step 7

Monitor & Optimize Engagement

Track retailer engagement (orders, contests, feedback) and use data insights to improve future campaigns and sales.

App Stats

Why Choose Badho VisiBrand?

Targeted Visibility

Reach retailers most relevant to your brand

Targeted Visibility

Reach retailers most relevant to your brand

Higher Conversion Rates

Focus on pre-qualified prospects showing interest in your category

Higher Conversion Rates

Focus on pre-qualified prospects showing interest in your category

Cost Efficiency

Eliminate wastage from broad-based marketing

Cost Efficiency

Eliminate wastage from broad-based marketing

Market Intelligence

Gain insights into retailer behaviour and product performance

Market Intelligence

Gain insights into retailer behaviour and product performance

Seamless Execution

One integrated platform for all retail visibility needs

Seamless Execution

One integrated platform for all retail visibility needs

Why Choose Badho VisiBrand?

Targeted Visibility
Reach retailers most relevant to your brand
Targeted Visibility
Reach retailers most relevant to your brand
Higher Conversion Rates
Focus on pre-qualified prospects showing interest in your category
Higher Conversion Rates
Focus on pre-qualified prospects showing interest in your category
Cost Efficiency
Eliminate wastage from broad-based marketingtailers most relevant to your brand
Cost Efficiency
Eliminate wastage from broad-based marketingtailers most relevant to your brand
Market Intelligence
Gain insights into retailer behaviour and product performance
Market Intelligence
Gain insights into retailer behaviour and product performance
Seamless Execution
One integrated platform for all retail visibility needs
Seamless Execution
One integrated platform for all retail visibility needs

Join Our Network of 1000+ Brands

Supercharge your business and dominate the market with Badho.

Join Our Network of 1000+ Brands

Supercharge your business and dominate the market with Badho.

Join Our Network of 1000+ Brands

Supercharge your business and dominate the market with Badho.