Zoff had the innovation and quality. What it needed was a fast, effective way to build its retail presence and trust in GT and that’s where Badho came in.
Through Badho’s in-app marketing tools, Zoff got direct visibility among its most relevant audience- retailers. Zoff owned a dedicated Brand Page on Badho App and ran targeted schemes that generated 4 lakh+ impressions, helping educate store owners on its quality edge, modern packaging, and trade margins.
Zoff was able to roll out offers and communicate them effectively via Badho’s platform and features like push notifications and Badho Bytes. These offers helped build confidence among retailers, incentivised stocking decisions, and ensured that Zoff didn’t just enter stores, it started moving off shelves too.
Badho adds just the right masala to Zoff’s GT success
Within a month of partnering with Badho, Zoff received hundreds of orders from retailers in Uttar Pradesh and Uttarakhand.
Legacy spice brands were replaced by Zoff’s clean-label, vibrant products.
Retailers saw results: modern packaging, freshness-first positioning, and high recall drove repeat demand and footfalls.
Already strong on national TV, this was Zoff’s offline breakthrough.
Badho helped cut through noise, connect with the right partners, and build a general trade presence.
Zoff proves that the right product + right channel partner = lasting retail impact for FMCG brands.
