When every sip turned into shelf success- Fresca x Badho
When every sip turned into shelf success- Fresca x Badho
You know Fresca as that fruity burst of flavour, but the brand’s retail journey is a story of its own.
Maybe you recognize the colorful tetra packs- mango, litchi, mojito stacked in kirana shops or local cafés. But before it became a flavor favourite across North India, Fresca started in an airline kitchen, delivering welcome drinks to passengers. Over time, it went from in-flight hospitality to glass bottles in households—with a mission: “Drink the Fruit.” And then came the moment when the brand needed more than shelf-stunning packaging; it needed shelf dominance across kirana counters nationwide.
You know Fresca as that fruity burst of flavour, but the brand’s retail journey is a story of its own.
Maybe you recognize the colorful tetra packs- mango, litchi, mojito stacked in kirana shops or local cafés. But before it became a flavor favourite across North India, Fresca started in an airline kitchen, delivering welcome drinks to passengers. Over time, it went from in-flight hospitality to glass bottles in households—with a mission: “Drink the Fruit.” And then came the moment when the brand needed more than shelf-stunning packaging; it needed shelf dominance across kirana counters nationwide.
Fresca
Fresca
Founded in 2000 by Akhil Gupta under Shri Bankey Behari Foods, the company initially supplied juices as part of in-flight hospitality. But Gupta saw something others didn’t: an opportunity to build a brand that could bring premium, hygienic fruit-based beverages to the masses.
Founded in 2000 by Akhil Gupta under Shri Bankey Behari Foods, the company initially supplied juices as part of in-flight hospitality. But Gupta saw something others didn’t: an opportunity to build a brand that could bring premium, hygienic fruit-based beverages to the masses.
What held back their refreshing rise?
What held back their refreshing rise?
Making Fresca’s freshness a kirana regular:
Making Fresca’s freshness a kirana regular:
To build traction in General Trade, it wasn’t enough for Chaizup to have a great product. They needed a working ground game and that meant building trust with distributors, creating visibility with retailers, and ensuring the backend didn’t just look good in reports, but actually moved product off shelves.
Distributor & Retailer Network Expansion
Distributor & Retailer Network Expansion
Fresca was able to onboard 110+ new distributors in high-priority states like Uttar Pradesh, Uttarakhand, Delhi, Haryana, Punjab, and Rajasthan within a single month. This wasn’t just a numbers game. These were strategic additions, helping Fresca go deeper into areas where it previously had patchy access.
Fresca was able to onboard 110+ new distributors in high-priority states like Uttar Pradesh, Uttarakhand, Delhi, Haryana, Punjab, and Rajasthan within a single month. This wasn’t just a numbers game. These were strategic additions, helping Fresca go deeper into areas where it previously had patchy access.
Retail Orders through Badho’s Platform
Retail Orders through Badho’s Platform
With the Badho app making ordering frictionless, 800+ retailers placed orders for Fresca products, clocking over ₹7 lakh in direct order value. Retailers could now browse the entire product range from their phone, place quick orders, and restock seamlessly turning Fresca into a more familiar name across counters.
With the Badho app making ordering frictionless, 800+ retailers placed orders for Fresca products, clocking over ₹7 lakh in direct order value. Retailers could now browse the entire product range from their phone, place quick orders, and restock seamlessly turning Fresca into a more familiar name across counters.
High-Impact Channel Marketing
High-Impact Channel Marketing
It wasn’t enough to just be on shelves, Fresca had to get noticed. Retailers weren’t just shown ads but also reasons to stock Fresca. That’s the difference Badho’s channel marketing made. The brand reached retail decision-makers where it mattered most. The result? 2 lakh+ ad impressions in just a short burst driving awareness not just for the core juice line, but also for new launches like Fruzo.
Innovative Product Positioning
Innovative Product Positioning
Fresca’s packaging wasn’t ordinary, and neither was the pitch.
Badho made sure Fresca’s holographic aseptic packs and carbonated Fruzo drinks were front and centre during distributor discussions and online campaigns. This helped reposition Fresca not just as “another juice brand” but as a forward-looking, premium beverage choice with real shelf appeal.
Here’s what changed fast:
110+ distributors activated across six high-growth states
800+ retailer orders placed via Badho app, worth ₹7 lakh+
2 lakh+ app impressions, helping introduce full product range to trade
Retailers reported strong interest in new SKUs, especially holographic juices and Fruzo fizz
Fresca transformed from a regional juice name into a GT-visible brand with scale and trust
What this growth story means:
Fresca already had taste and packaging, what it lacked was the connections and channel clarity to bring its full menu to mom-and-pop stores. With Badho’s tech platform and deep kirana network, the brand found both visibility and velocity. This isn’t just distribution, it’s trade storytelling. So, If you’re a beverage or CPG brand that’s ready to scale offline with purpose, consider it done. With Badho, your GT ambition isn’t distant, it’s dialed in, store by store. Reach us at contact@badho.in
Fresca already had taste and packaging, what it lacked was the connections and channel clarity to bring its full menu to mom-and-pop stores. With Badho’s tech platform and deep kirana network, the brand found both visibility and velocity. This isn’t just distribution, it’s trade storytelling. So, If you’re a beverage or CPG brand that’s ready to scale offline with purpose, consider it done. With Badho, your GT ambition isn’t distant, it’s dialed in, store by store. Reach us at contact@badho.in
Real Stories, Real Impact
Real Stories, Real Impact
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Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Support: +91-7074747070
For brand related queries: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Company
Support: +91-7074747070
For brand related queries: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Support: +91-7074747070
For brand related queries: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015