Zero offline presence to 400+ Kiranas : Headshot’s GTM success with Badho
Zero offline presence to 400+ Kiranas : Headshot’s GTM success with Badho
Headshot Energy is changing the energy drink game : loud, bold, and made for today’s youth.
Headshot Energy is changing the energy drink game : loud, bold, and made for today’s youth.
With strong flavours, eye-catching design, and a tone that speaks to today’s youth, it’s more than just a drink. Built for gamers and young hustlers, Headshot is moving from online buzz to shop shelves, turning every sip into something that stands out.
With strong flavours, eye-catching design, and a tone that speaks to today’s youth, it’s more than just a drink. Built for gamers and young hustlers, Headshot is moving from online buzz to shop shelves, turning every sip into something that stands out.
HEADSHOT ENERGY
HEADSHOT ENERGY
What began as a bold idea to energize India’s youth soon transformed into one of the most distinctive energy drink brands in the country. Headshot Energy, founded by Rishabh Aneja, was crafted for the adrenaline-driven Gen Z audience who live online, love gaming, and crave bold experiences.
With a neon-soaked identity, quirky flavor profiles, and language straight out of a live-stream, Headshot wasn’t just a drink-it was a culture. And that culture was catching on fast.
The digital crowd was sold. But to make real noise in the FMCG space, offline presence was the next level to unlock.
What began as a bold idea to energize India’s youth soon transformed into one of the most distinctive energy drink brands in the country. Headshot Energy, founded by Rishabh Aneja, was crafted for the adrenaline-driven Gen Z audience who live online, love gaming, and crave bold experiences.
With a neon-soaked identity, quirky flavor profiles, and language straight out of a live-stream, Headshot wasn’t just a drink-it was a culture. And that culture was catching on fast.
The digital crowd was sold. But to make real noise in the FMCG space, offline presence was the next level to unlock.
The Challenge: From Online Hype to Offline Hustle
The Challenge: From Online Hype to Offline Hustle
Despite its cult following online, Headshot faced a classic scaling dilemma. A brand that had nailed its online voice was now stepping into a retail world that played by different rules.
How Badho Turned Up the Energy
How Badho Turned Up the Energy
To build traction in General Trade, it wasn’t enough for Chaizup to have a great product. They needed a working ground game and that meant building trust with distributors, creating visibility with retailers, and ensuring the backend didn’t just look good in reports, but actually moved product off shelves.
Opened the Right Doors (and States)
Opened the Right Doors (and States)
Through Badho’s curated distributor network, Headshot was introduced in 5 high-potential states: Bihar, UP, Karnataka, Maharashtra, and Punjab. In just a few weeks, they were live in 400+ Kirana stores that fit their consumer profile.
Through Badho’s curated distributor network, Headshot was introduced in 5 high-potential states: Bihar, UP, Karnataka, Maharashtra, and Punjab. In just a few weeks, they were live in 400+ Kirana stores that fit their consumer profile.
Streamlined Orders, Fast
Streamlined Orders, Fast
Retailers discovered Headshot on the Badho app and started placing orders instantly. Within the first month, 200+ stores restocked the drink : no calls, no chaos, just convenience.
Retailers discovered Headshot on the Badho app and started placing orders instantly. Within the first month, 200+ stores restocked the drink : no calls, no chaos, just convenience.
Marketing That Clicked
Marketing That Clicked
With eye-catching in-app ads and top-banner visibility on the Badho retailer platform, Headshot generated 1.5 lakh+ impressions and 900+ direct retailer queries. Demand met distribution at scale.
Trade Schemes That Sealed the Deal
Trade Schemes That Sealed the Deal
Badho helped structure smart, seasonal trade offers that incentivized retailers backed by push notifications and regular Badho Bytes updates to keep the brand top‑of‑mind. Combined with Headshot’s flashy packaging, stores were not just stocking, they were featuring the brand front and center.
Breakthroughs That Boosted the Hype With Badho
400+ retailers onboarded
200+ orders in the first 30 days
900+ retailer queries from marketing visibility
Shelf presence achieved in 5 states
The Headshot-Badho partnership helped the brand evolve from an online cult favourite to a fast-moving retail challenger-lighting up shelves across the country within weeks! At Badho, we empower brands to solve real retail problems whether it’s entering general trade, unlocking distribution, boosting trade marketing ROI, building retailer trust, or scaling visibility across key markets. Let’s take your brand from trending online to trending on every shelf with Badho! :envelope_with_arrow: Reach us at contact@badho.in (edited)
The Headshot-Badho partnership helped the brand evolve from an online cult favourite to a fast-moving retail challenger-lighting up shelves across the country within weeks! At Badho, we empower brands to solve real retail problems whether it’s entering general trade, unlocking distribution, boosting trade marketing ROI, building retailer trust, or scaling visibility across key markets. Let’s take your brand from trending online to trending on every shelf with Badho! :envelope_with_arrow: Reach us at contact@badho.in (edited)
Real Stories, Real Impact
Real Stories, Real Impact
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Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Join Our Network of 1000+ Brands
Supercharge your business and dominate the market with Badho.
Support: +91-7074747070
For brand related queries: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Company
Support: +91-7074747070
For brand related queries: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015
Support: +91-7074747070
For brand related queries: +91-9429691958
Email: contact@badho.in
Plot No 273, Phase IV, Udyog Vihar, Sector 18, Gurugram, HR 122015