“Online gave us the speed and scale to reach modern consumers who were looking for better alternatives and Offline is critical for long-term brand building and reaching Bharat. We aim to shift to a 60:40 mix between offline and online channels over the next year" says Akash
Zoff Spices isn’t just selling masalas, it’s redefining how India interacts with them. From their unique Cool-Grind tech that preserves natural oils and aroma, to zip-lock packaging that ensures freshness till the last pinch, Zoff is setting new benchmarks for how India buys and trusts spices. Now, the brand is taking that revolution from screens to shelves, making sure it’s just as present in kirana stores as it is in online carts.
Zoff Spices
After its Shark Tank appearance, Zoff quickly became a name-to-know in the D2C space.
The Game Plan: Zoff’s Route to Retail with Badho
To build traction in General Trade, it wasn’t enough for Chaizup to have a great product. They needed a working ground game and that meant building trust with distributors, creating visibility with retailers, and ensuring the backend didn’t just look good in reports, but actually moved product off shelves.
Distributor Access That Matters
Badho connected Zoff with 300+ pre-qualified distributors across UP and Uttarakhand, distributors that weren’t just present, but actually invested in building new-age FMCG brands. These weren’t cold introductions, they were opportunities Zoff could act on instantly.
Direct Kirana Onboarding via the App
Using Badho’s retailer app, Zoff enabled kirana stores to discover their product range, view trade schemes, and place orders directly. This simplified onboarding experience helped Zoff get into stores faster and with complete visibility into demand patterns right from day one.
In-App Promotions
Through Badho’s in-app marketing tools, Zoff got direct visibility among its most relevant audience- retailers. Zoff owned a dedicated Brand Page on Badho App and ran targeted schemes that generated 61 lakh+ impressions, helping educate store owners on its quality edge, modern packaging, and trade margins.
Offer Activation
Zoff was able to roll out offers and communicate them effectively via Badho’s platform and features like push notifications and Badho Bytes. These offers helped build confidence among retailers, incentivised stocking decisions, and ensured that Zoff didn’t just enter stores, it started moving off shelves too.
The Badho Effect, in Numbers
With Badho, Zoff has seen measurable traction in general trade:
300+ pre-qualified distributor leads generated across priority regions.
23,000+ retailers reached via direct brand-to-store engagement.
61 lakh+ total impressions, putting Zoff firmly in front of the right audience, at the right time.
This isn’t just awareness. It’s action.
Ready to take your brand from digital to distribution?
Let Badho help you get there, smarter, faster, and store by store. For more information about Zoff Spices and their flavourful products, https://zofffoods.com/
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