You’ve likely tasted Chaizup without even realising it.
Whether it was their vegan iced tea on a global retail shelf or a premix masala chai at home, Chaizup’s presence was everywhere, just quietly. Founded in 2015 in Kolkata, this premium tea brand built its reputation on sourcing the best garden teas, rolling them out in stylish sachets, ready-to-drinks, and export boxes shipped across 50+ countries.
The Challenge- Why a digital tea star needed offline fuel?
The switch that changed the game for Chaizup
To build traction in General Trade, it wasn’t enough for Chaizup to have a great product. They needed a working ground game and that meant building trust with distributors, creating visibility with retailers, and ensuring the backend didn’t just look good in reports, but actually moved product off shelves. That’s where Badho stepped in, not just as a connector, but as an enabler-
A Distributor Network That Moved
Using Badho’s local intel and outreach engine, Chaizup onboarded 16 active distributors in high-potential territories across UP, Bihar, Delhi, and Haryana. These weren’t passive names on a sheet — they were vetted, verified partners with existing market pull who could place the brand inside the right kirana shelves from Day 1.
1,190 Retailers Brought Into the Fold
With Badho’s app-based discovery model, 1,190 retailers were introduced to Chaizup’s full catalogue across masala chai, iced teas, and more. They could browse SKUs, get scheme updates, and place orders, all directly from the brand, without any manual push.
Orders That Proved It Was Working
Once visibility was in place, results followed. In just weeks, 322 orders were placed through the Badho ecosystem totaling ₹3.46 lakh in direct revenue, all without middle-layer dependency. Every order was traceable, every interaction logged ensuring clean data and reliable fulfilment.
Consistent Trade Visibility at Scale
Chaizup also ran channel marketing campaigns through Badho’s in-app touchpoints using banners, promo alerts, and product highlights.
This led to 7.6 lakh+ ad impressions among retail decision-makers enough to keep the brand top-of-mind even before the first pitch call.
What happened next? Numbers did the talking.
Entered GT with 16 strong distributors.
Activated almost 1,200 retailers in just weeks.
Logged hundreds of direct, tracked orders.
Delivered over 760,000 retailer impressions.
Created a strong GT backbone in less than 90 days.
Chaizup didn’t just explore GT, they built it, step by step.
Why this worked?
Chaizup had brand equity. Badho provided the channel clarity. Together, they turned online success into offline dominance using tech to empower distributors and retailers as actual partners. Not every export hero needs a big-bang GT launch. But every brand that does needs the right partner, the right ecosystem, and a strategy built for general trade, not digital first. Chaizup’s journey with Badho proves that simply investing in distributors and digital retailer connectivity can fast-track a brand’s offline story. Thinking of taking your D2C or export brand into GT?
Let’s talk, Badho makes it structured, scalable, and human. Reach us at contact@badho.in
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