Pansari Group stands as a symbol of purity, taste, and everyday trust across Indian kitchens. From edible oils and spices to flours, pulses, and staples, Pansari delivers essentials that combine tradition with quality and affordability.
A Trusted Taste, Now Closer to Every Home
What sets them apart? Their modern manufacturing units, premium yet accessible packaging, and a deep commitment to flavour, hygiene, and shelf life. Shammi Aggarwal, Managing Director of Pansari Group, continues to strengthen the brand’s legacy by blending traditional values with modern retail strategies.
With demand rapidly rising across Tier‑2 and Tier‑3 cities, Pansari set its sights on unlocking a smarter, faster retail strategy to scale its presence efficiently.
When Trusted Taste Meets Growth Barriers?
Badho Maps the Expansion Path for Pansari
Together with the Pansari team, Badho mapped the road to scale, one region, one challenge, one solution at a time.
Badho studied their strongest categories, analyzed where demand outpaced presence, and identified key gaps in kirana-level reach. From there, we aligned on three core focus areas:
Unlocking new markets through local distribution.
Making every SKU visible and accessible to retailers.
Turning trade offers into real retail action.
The Growth Recipe : Pansari’s Retail Expansion with Badho
To build traction in General Trade, it wasn’t enough for Chaizup to have a great product. They needed a working ground game and that meant building trust with distributors, creating visibility with retailers, and ensuring the backend didn’t just look good in reports, but actually moved product off shelves.
Distribution Rollout Across 9 Key States
With Badho’s curated distributor network, Pansari entered Bihar, Jharkhand, Rajasthan, and UP, onboarding 28+ high-performing distributors within weeks.
Instant Discovery for Retailers
From oils to masalas, every product was made visible to kiranas via the Badho retailer app, resulting in 1,200+ direct orders from new stores.
Trade Promotions That Performed
Using Badho App’s features such as, push notifications, Badho Bytes, and in-app banners, Pansari's trade schemes reached the right retailers at the right time driving ₹25 lakh+ in platform business.
Retail Intelligence for Smarter Strategy
Through Badho’s live dashboard, Pansari accessed real-time order flows, retailer-wise activity, and SKU-level performance empowering smarter campaign planning and more targeted product pushes.
Right Moves that put more Masalas in more Baskets
1,200+ kirana orders placed via Badho
₹25 Lakh+ in business generated through the platform
800,000+ retailer impressions through in-app visibility
28+ distributors onboarded across 9 states
200+ restocks within the first 30 days
Live secondary sales tracking enabled for real-time decision making
Scaling what Bharat trusts with Badho
As Pansari joined hands with Badho, what was once a trusted kitchen staple is now a fast-moving retail challenger, winning kirana shelves with smarter access, stronger trade execution, and a digital edge. At Badho, we help brands go from distribution-limited to distribution-smart scaling faster with the right tools, insights, and partnerships. Let’s take your brand from trusted to trending with Badho. Reach us at contact@badho.in
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