Milking the Market: Lotus Dairy’s Retail Expansion with Badho

Lotus Dairy Products Private Limited, established in 2001, has been a trusted name in the dairy industry, offering a wide range of high-quality products. While the brand had built a strong presence online and through traditional distribution channels, they realized the need to expand into General Trade (GT) to truly dominate the market.

To achieve this, Lotus Dairy needed to:

• Strengthen its brand awareness among retailers and distributors.

• Develop a robust distribution network for better market penetration.

• Execute effective trade promotions to boost sales.

This is where Badho stepped in to provide an innovative and results-driven solution.

Challenges

1. Limited Retail Market Presence – While Lotus Dairy had a strong presence in select areas, they needed to enhance brand awareness among retailers and distributors in new markets.

2. Distribution Network Expansion – Finding and onboarding reliable distributors across multiple regions was a critical challenge.

3. Retailer Acquisition and Order Volume – Convincing retailers to stock Lotus Dairy products in large quantities and ensuring consistent reorders.

4. Marketing and Visibility – Creating impactful trade promotions and digital campaigns to increase reach and engagement.

The Solution with Badho

Lotus Dairy partnered with Badho, leveraging its extensive network and expertise in FMCG distribution and trade marketing. The collaboration focused on four key areas:

1. Rapid Expansion of Distributor & Retailer Network

• Through Badho’s network, Lotus Dairy successfully onboarded 56+ distributors across Uttar Pradesh, Punjab, Rajasthan, Haryana, and Delhi.

• This ensured smooth logistics, efficient supply chains, and widespread product availability in key markets.

2. Direct Orders from Retailers via Badho

• The Badho App enabled retailers to place direct orders, streamlining the process and ensuring real-time inventory access.

• This led to 350+ retailer orders, with total order value exceeding ₹8,00,000– a significant milestone in revenue generation.

3. Targeted Trade Marketing & Brand Awareness

• Digital advertising campaigns on the Badho platform helped Lotus Dairy generate over 7,00,000+ ad impressions among key decision-makers in retail.

• The data-driven campaigns ensured that the brand reached the most relevant audience, maximizing return on investment (ROI).

4. Trade Promotions & Incentives

• Badho assisted in designing and executing retailer-centric trade schemes, including discounts, special offers, and bundled deals, which encouraged retailers to stock and promote Lotus Dairy products.

The Impact

The partnership between Lotus Dairy and Badho yielded phenomenal results:

• 56+ distributors onboarded across multiple states, ensuring deep market penetration.

• 350+ retailer orders placed with total order value of ₹8,00,000+.

• 7,00,000+ ad impressions created strong brand awareness and retailer engagement.

• Lotus Dairy products are now available in stores across five major states, marking a successful entry into General Trade.
  
  

\Conclusion

Lotus Dairy’s journey from an established dairy brand to a General Trade powerhouse is a testament to the power of strategic partnerships and data-driven distribution models. By collaborating with Badho, the brand successfully expanded its reach, secured a strong distributor network, and ensured steady retailer adoption.
With an aggressive distribution expansion strategy, digital-first trade marketing, and seamless retailer engagement, Lotus Dairy is well-positioned for long-term retail success.