Connecting Sadguna Masale to India

Background

Sadguna Masale, a brand deeply rooted in Jharkhand’s rich tradition of spices, is renowned for bringing the freshest, most authentic, and safest ingredients to kitchens across India. The brand has garnered immense love from home cooks and chefs alike for its ability to create flavorful Jharkhandi curries and other traditional dishes.
Founded by Krishna Kant Dubey, an IIT and IIM graduate with over 30 years of industrial experience, Sadguna Masale was born out of his passion for making restaurant-quality food accessible to everyone. Recognizing that the secret to delicious food lies in superior quality spices, he set out to provide aromatic, flavorful spices at affordable prices.One of the top challenges faced by Sadguna Masale was expanding their trusted and safe brand nationwide.

The Challange

The main challenges Sadguna Masale faced included:

Nationwide Expansion: Establishing a strong presence across the country while maintaining the brand's trusted image.

Finding Reliable Distributors: Sourcing leads and building a robust distribution network.

Brand Awareness: Increasing brand awareness and product visibility in new markets.

Engaging Retailers: Running promotions that would attract and engage shopkeepers to stock Sadguna Masale products.

The Solution

Sadguna Masale partnered with Badho to expand in Uttar Pradesh (UP), the National Capital Region (NCR), and other states. Leveraging Badho’s extensive network of distributors and retailers, combined with targeted channel marketing, we overcome these challenges and achieve their goals.

1. Creating a Distributor Network
We tapped into Badho's network to identify and connect with potential distributors. Through our outreach, we generated 200 reliable distributor leads and successfully partnered with over 10 distributors. These distributors were carefully selected to align with Sadguna Masale's brand values and ensure effective product distribution.
2. Onboarding Retailers
We facilitated the onboarding of 2,000+ retailers, simplifying the process and ensuring a seamless supply chain. This approach helped Sadguna Masale establish a strong presence in stores and allowed retailers to easily stock their products.
3. Channel Marketing
We launched targeted advertising campaigns, resulting in 243,336 ad impressions. These ads significantly increased brand awareness and interest in Sadguna Masale, ensuring that the right audience saw the ads and maximizing their impact.
4. Trade Promotions
We developed and implemented exciting live promotions, such as scratch card offers for shopkeepers. These promotions incentivized store owners to stock Sadguna Masale products and kept them engaged with the brand.

The Impact

The impact of this collaboration was remarkable. Sadguna Masale experienced significant growth, securing a robust presence across the country. The traditional spices from Jharkhand found their way into more kitchens, delighting consumers with their authentic flavors.

Retailers reported increased customer interest and higher sales, attributing this surge to the popularity of Sadguna Masale. The brand's visibility and reputation grew exponentially, establishing Sadguna Masale as a trusted and beloved name among consumers and retailers alike.

To Conclude

Sadguna Masale's journey from a regional favorite to a national brand is a testament to the power of the right partnership. By teaming up with Badho, they overcame significant challenges and achieved their goal of expanding across the country. Their story illustrates how effective channel marketing and strong distribution networks can transform a brand's trajectory.Are you ready to spice up your CPG brand’s journey?

Let Badho be your secret ingredient for success. Together, we can turn your aspirations into achievements, just like we did for Sadguna Masale.For more information about Sadguna Masale and their flavorful products, visit Sadguna Masale.