110+ Distributors in One Month? How Fresca Juices Scaled Fast with Badho

Fresca Juices, established in 2010 by Akhil Gupta, started as a supplier of juices to airlines before launching its own packaged juice brand. Recognizing the immense potential in India’s fruit juice market, Fresca set out to expand beyond North India and become a household name nationwide. With a strong presence in states like Punjab, Haryana, and Delhi, the brand aimed to scale its reach and penetrate general trade markets across India.

Challenges

As Fresca aimed for a broader market, it faced multiple challenges:

1. Brand Awareness: While Fresca was a well-known name in North India, it needed to build recognition across new territories.

2. Distribution Network Expansion: Establishing a strong presence in multiple states required a network of reliable distributors and retailers.

3. Retailer Acquisition: Encouraging retailers to stock Fresca Juices in a competitive beverage market was a major hurdle.

4. Product Differentiation: With many well-established competitors, Fresca needed a unique approach to stand out.

Solution: Fresca x Badho – Powering Expansion Through Smart Distribution

To achieve its ambitious goals, Fresca partnered with Badho, leveraging our deep expertise in channel marketing, distributor onboarding, and retailer engagement. Together, we developed a multi-pronged strategy to accelerate Fresca’s general trade expansion.

1. Distributor & Retailer Network Expansion

• Using Badho’s extensive network, Fresca onboarded 110+ new distributors in Uttar Pradesh, Uttarakhand, Delhi, Haryana, Punjab, and Rajasthan within just one month.

• The direct engagement approach allowed Fresca to place its products in thousands of stores rapidly, ensuring its visibility across key markets.

2. Driving Sales Through Badho’s Retailer Network

• More than 800 orders were placed for Fresca products via the Badho network, amounting to ₹7 lakh+ in order value.

• Retailers benefited from easy ordering via the Badho App, ensuring a seamless supply chain and hassle-free restocking.

3. High-Impact Channel Marketing

• To boost visibility, targeted ads were launched on the Badho app, ensuring direct reach to retail decision-makers.

• Total ad impressions: 2,00,000+, significantly increasing awareness and demand among retailers and distributors.

4. Innovative Product Positioning

• Fresca’s holographic aseptic packaging became a key selling point, attracting both retailers and consumers.

• The launch of Fresca Fruzo, a carbonated fruit drink range, helped differentiate the brand from traditional juice competitors.

Impact: A Rapid Growth Story

• 800+ retailer orders , totaling over ₹7 lakh+ in order value.

• 110+ new distributors onboarded, significantly expanding Fresca’s reach in six key states.

• 2L+ ad impressions, creating massive brand awareness among retailers.

Retailers’ Response

• Stores that stocked Fresca reported increased customer interest, especially in high-footfall areas.

• Distributors were highly receptive to the brand, seeing it as a strong alternative to established players.
  
  

Conclusion: A Blueprint for FMCG Success

Fresca Juices’ journey with Badho showcases how smart distribution strategies, digital engagement, and targeted marketing can fast-track a brand’s expansion into new markets. By leveraging Badho’s network and tech-driven retail solutions, Fresca successfully transitioned from a regional favorite to a fast-growing national player in the Indian beverage industry.

What’s Next for Your FMCG Brand?

If you want to scale your FMCG brand’s presence, onboard distributors efficiently, and reach thousands of retailers—Badho can help. Join India’s largest retailer-distributor network and accelerate your brand’s growth!