Kitchen Classics to Kirana King – How Dr. Oetker Grew with Badho

Remember the comfort of opening your pantry and finding your favorite Dr.Oetker mayo or those trusty baking mixes? That’s the kind of magic the brand brings into kitchens. Even though Dr.Oetker had already carved out a solid reputation in modern trade and e-commerce, they knew there was an even bigger opportunity in India’s everyday shopping hubs , kirana stores.

The Hurdle They Faced

Here’s the scoop: Dr. Oetker was a hit online and in big supermarkets, but many local store owners only recognized their famous mayonnaise. Convincing these kirana stores to showcase the full range of Dr. Oetker’s products wasn’t straightforward. Add to that the challenge of setting up a smooth ordering system and a dependable distribution network, and you’ve got a real puzzle on your hands.

Enter Badho – The Real Game-Changer

Dr. Oetker decided it was time to shake things up, so they joined forces with Badho, a partner known for its tech-savvy solutions and deep FMCG roots. Here’s how the partnership turned the tide:

• Building the Network: Badho got busy onboarding 25 trusted distributors. These aren’t just any distributors; they’re the experts who know how to make products move into local stores swiftly and reliably.

• Making Ordering a Breeze: Through the Badho app, a whopping 1,120 retailers now enjoy a hassle-free way to place orders. It’s as simple as a few taps on their phone—no more endless phone calls or paperwork.

• Getting the Word Out: Badho also launched targeted in-app promotions that generated 800,000+ impressions. That massive reach got kirana store owners excited about stocking up on Dr. Oetker products.

• Sweetening the Deal: To top it all off, attractive trade schemes—think bulk purchase discounts and free samples—were rolled out. These incentives not only got store owners to try out the products but also led to a 35% surge in direct orders.

What Did This Mean on the Ground?

The impact was nothing short of impressive. In just a couple of months:

• Dr. Oetker products found their way into over 1,120 kirana stores across various states.

• The dedicated network of 25 distributors ensured that products were consistently delivered where they were needed most.

• The smart promotions and simplified ordering boosted retailer orders by 35%.

• With 800,000+ impressions from digital campaigns, local market awareness shot through the roof.

Wrapping It Up

Dr. Oetker’s leap into General Trade is a shining example of how the right partnership can transform a brand’s reach. By teaming up with Badho, they not only overcame the challenges of entering the kirana market but also turned those challenges into real opportunities for growth and increased brand loyalty.

So, if you’re in the FMCG world and dreaming of making your mark in local retail, take a page from Dr. Oetker’s playbook. Sometimes, all it takes is the perfect partner to bring your vision to life.

For a deeper dive into their legacy and innovative range, check out Dr. Oetker India.